Engineered in India, B by Lenskart combines a 12 MP camera, Gemini-powered AI, powerful Snapdragon AR1 processor, and immersive directional audio in a sleek 40g frame.
National, May, 2026: Lenskart, Asia’s largest eyewear company, has announced B by Lenskart, engineered in India and designed with a ‘glasses first’ philosophy. B by Lenskart lets you capture photos and videos, listen to music and take calls, and interact with an AI assistant in a lightweight 40-gram frame, delivering a hands-free experience that prioritises comfort, style, and all-day usability.
B by Lenskart is a Gemini AI-powered smart glasses designed to be your everyday companion. Buddy can understand and converse in more than 40 languages, including natural Hinglish and Indian languages, and can see what the wearer sees to provide contextual responses and real-time assistance.
After its debut at Lenskart’s IPO event in November 2025, B by Lenskart opened its early-access waitlist on March 31, 2026, and has already received more than 35,000 registrations as of May 12, 2026. The product reflects Lenskart’s vision to lead India’s smart eyewear revolution while co-creating the experience with Indian consumers, whose feedback will help shape future iterations of the product.
Unlike conventional wearables that prioritise technology over usability, B by Lenskart has been designed as eyewear first. From its lightweight form factor to practical innovations such as a temple-tip charging cable that allows the glasses to be charged by personal devices even while being worn, every aspect of the product is built to integrate seamlessly into everyday life.
The smart glasses are equipped with a 12 MP Sony camera capable of capturing HD video and 4K photos. Users can also take calls and listen to music through directional speakers and a three-microphone array, with multiple sound modes including Discreet, Normal, and Boosted to suit different environments. At just 40 grams, B by Lenskart is significantly lighter than other comparable smart glasses currently available.
The eyewear comes with Japanese ultra-thin blue light lenses and a sleek charging case that delivers up to 48 hours of charging on the go. The dedicated B by Lenskart app acts as a central hub to store media, manage settings, interact with Buddy, and sync the device. To promote transparency and responsible use, an LED indicator light automatically turns on whenever the camera is recording video or capturing photos, notifying those nearby.
B by Lenskart is set to be priced at ₹27,000 at commercial launch, with a special early-bird price of ₹22,000 available for select customers who join the early-access program.
Commenting on the announcement, Peyush Bansal, Co-Founder and CEO, Lenskart, said: “At Lenskart, we have always believed that India has the will to build products that can compete globally. With B by Lenskart, we wanted to create smart glasses that are eyewear first, comfortable, stylish, and practical enough to be worn all day. This is our first step into wearable technology, and we are excited to build this category alongside our customers in India before taking it to global markets.”
Consumers can register for exclusive early access through the B by Lenskart waitlist on the Lenskart website and app.
Early Access Waitlist link:
https://www.lenskart.com/b-smartglasses-by-lenskart
About Lenskart
Founded in 2008 by Peyush Bansal, Neha Bansal, Amit Chaudhary, and Sumeet Kapahi, Lenskart began as an online business in India in 2010 and opened its first retail store in New Delhi in 2013. Today, Lenskart is the largest eyewear company in Asia, with over 3,000 stores globally, including more than 2,500 stores across India.
The company operates a global house of brands that includes Meller, OWNDAYS, Le Petit Lunetier, John Jacobs, Vincent Chase, and Aqualens. Lenskart has a presence across India and international markets including Spain, Netherlands, Japan, Singapore, Thailand, United Arab Emirates, and Saudi Arabia.
Lenskart completed its initial public offering in November 2025 and continues to expand across online and offline channels, including retail stores, websites, mobile applications, and other digital platforms. You can view more at https://www.instagram.com/bbylenskart/
