~AI Makes Fashion Discovery Visual and Conversational on Snapdeal~
Mumbai, August 06, 2026: Snapdeal has unveiled a multi-solution AI Suite combining personalised recommendations, conversational search, image-based discovery and intelligent customer experiences to embed AI-powered fashion shopping across Bharat. These AI solutions help buyers discover fashion through conversations, images and inspiration, creating a more natural and intuitive shopping experience.
Today, 76% of all customer orders on Snapdeal are influenced by its AI-powered recommendation engine StyleMatch, which creates a personalized shopping experience for each user based on their browsing behaviour, purchase history, location, style preferences and real-time interactions. Whether a customer is looking for festive ethnicwear, everyday office fashion or the latest streetwear trends, StyleMatch continuously adapts to individual tastes, making product discovery increasingly relevant with every interaction.
Snapdeal has also introduced conversational search, powered by Large Language Models (LLMs), enabling customers to search naturally instead of relying on exact product keywords. Rather than typing “women’s kurti”, customers can search the way they actually think, “I need a kurti for Raksha Bandhan under ₹700” or “comfortable shirts for office in summer” allowing AI to understand intent, occasion, budget and context before recommending relevant products. Snapdeal now processes more than 5 million AI-assisted conversational searches every month.
Recognising that fashion has become an increasingly visual experience, Snapdeal also offers AI-powered Image Search, “Snap&Shop”, allowing customers to simply upload a photograph or screenshot of an outfit they like. AI analyses the visual characteristics of the image and instantly identifies similar products available across the marketplace. Snap&Shop now processes more than 1 million image searches every month, making visual shopping one of the fastest-growing discovery journeys on Snapdeal.
The capability is especially meaningful for Bharat, where more than 80% of Snapdeal’s orders come from non-metro cities. By allowing customers to shop through images, natural language and personalised recommendations, Snapdeal is making fashion discovery significantly more intuitive, inclusive and accessible, regardless of language, geography or familiarity with fashion terminology.
“Fashion discovery should feel effortless and fun,” said Achint Setia, CEO, Snapdeal. “Customers don’t think in keywords. They think in occasions, inspirations, colours, celebrities, trends and images. Our focus has been to build AI that understands that intent and helps customers discover fashion in the most natural way possible. Whether someone starts with a photograph, a conversation or simply wants to browse, AI enables us to make shopping more personal, intuitive and accessible for millions of shoppers across Bharat.”
Beyond fashion discovery, Snapdeal also uses AI across customer support, seller enablement, logistics and internal operations, embedding intelligence across the entire commerce journey. By integrating AI into its core marketplace experience, Snapdeal is building a smarter commerce platform that makes shopping easier for customers, selling simpler for businesses, and affordable fashion more discoverable than ever before.
