Azur Global, a disruptive IT services and solutions provider, announced its entry into the Indian market and its acquisition of Sybrant Technologies Limited, a digital technology and ‘user experience’ boutique that builds multi-channel Internet products. This acquisition provides critical technologies and building blocks that enhances Azur’s differentiated go-to-market by enabling services that will help its clients harness ‘digital’ to gain a competitive advantage and disrupt their marketplace.
This acquisition is a recognition of the fact that companies today need a partner that can help them deal with their big problems in their transition towards becoming a market disruptor.
Founded by Ranghan Venkatraman, Azur Global is a breath of fresh air in a heavily commoditised and compromised industry. A highly personalized and experiential brand, Azur is focussed not just on selling services, but rather selling results that are high impact, of quantifiable value and consequential. The Azur promise of ‘zero compromise’ endeavours to break the compromises that have shackled the industry for too long.
Speaking on the occasion Ranghan Venkatraman, Founder and CEO, Azur Global, said: “We love to work with our clients and jointly paint and create a vision of the future. Azur enables forward thinking companies to re-imagine their business processesfor the digital era. An era that not only makes big bets possible but is the force that is driving innovation and new opportunities by bringing every object, consumer and activity into the core business realm.”
“This acquisition brings into our fold highly specialized and focussed expertise across mobility, e-commerce and web systems, whilst simultaneously providing extremely high end ‘user experience’ capabilities, which given Azur’s focussed and superior sales and marketing engine and marquee client base, will help us drive higher levels of performance and client breakthroughs. We not only gain access to Sybrant’s highly talented teams, but also to a set of long standing client relationships, who will greatly benefit from Azur’s diverse set of services, industry expertise and ideas.”
Speaking on the occasion V. Thiyagarajan, Founder, Sybrant Technologies, said: “We are delighted to join hands with one of the most differentiated and passionate emerging startup in the IT services industry. This is just the beginning and I am sure that we will be able to position the company as market leaders in the coming years.”
With this acquisition, Azur will make its presence strongly felt in India through the expansion of its delivery capabilities, digital building blocks, client base and employee headcount as it continues on its mission to help clients embark on the journey from ‘Good to Great’.
