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Cooling Gets Smarter: Singer India Launches Cloud X Cool Fan, Aims for 30% growth in the home appliance segment

  • Cloud X Cool Fan comes equipped with Cloud Technology, a bladeless front grill, silver-coated anti-bacterial and anti-microbial mesh filters, and casters that make it portable and lightweight, all designed to deliver an ultra-quiet cooling experience

New Delhi, April 15, 2025 – Singer India, a leading name in sewing machines and home appliances, announced its strategic move to strengthen its product portfolio with a sharper focus on the rapidly growing cooling segment in India. Marking this expansion, the company today unveiled the Cloud Cool X Fan—a category-first innovation in cooling solutions. The product will be available on a leading e-commerce platform, select retail outlets, and Singer India’s official website.

Developed and designed in India, the Cloud Cool X Fan is a category-first cooling product, introducing groundbreaking features such as Cloud Technology, which converts water into nano-like cloud particles to create natural cooling. It comes equipped with two antibacterial and antiviral silver-coated mesh filters that capture large dust particles, pollen, and soot—ensuring healthier and cleaner air. Its bladeless front grill adds a layer of safety, making it especially child friendly. The Cloud Cool X Fan is the perfect solution for those seeking a powerful, healthier, and quiet cooling solution, ideal for consumers looking to bridge the gap between a traditional cooler and an air conditioner.

Commenting on the product launch, Mr. Rakesh Khanna, Vice Chairman & Managing Director, Singer India, said, “The Cloud X Cool Fan launch is a milestone and an important addition to our home appliance range, reflecting our commitment to innovation and local manufacturing. The Singer brand has been around for over 175 years—we stand for trust and quality in our sewing machine portfolio. Now, with the launch of Cloud X, a category-first cooling product, we are confident it will further strengthen our positioning in the home appliance segment. We aim to achieve a growth of 25–30% in this segment.”

He further added, “Our focus for the upcoming fiscal year is to build a strong portfolio in category appliances, enhance our product presence on e-commerce platforms, improve customer experience and post-sales engagement, and continue refining our product offerings across both the sewing and home appliance segments.”     

The Cloud X Cool Fan is a cooling solution engineered to deliver powerful, healthy, and silent performance. Featuring a sleek, bladeless design, it combines cutting-edge silver-coated mesh filters with innovative cloud-cooling technology to offer a refreshing and hygienic cooling experience. A game-changing innovation, the Cloud X Cool Fan is redefining what consumers can expect from a modern cooling appliance.

Key Features of Cloud X Cool Fan:

  • Cloud Technology | Converts water droplets into a fine mist, mimicking natural cooling.
  • Silver-Coated Mesh Filter | Captures large dust particles, pet hair, and pollutants, ensuring cleaner indoor air.
  • Hygienic Cooling Solution| No wet pads or stagnant water, eliminating the risk of mosquito or bacterial breeding.
  • Energy Efficient & Long-Lasting | Features a 5L water tank, consumes just 160W, and delivers up to 8 hours of cooling.
  • Powerful, Effective & Quiet | Includes a Quiet Mode and delivers a strong, consistent airflow for enhanced comfort.
  • Bladeless Cooling Innovation | Safe for children, offering smooth and natural airflow without exposed blades.
  • Easy Maintenance | User-friendly design allows hassle-free cleaning and avoids the mess of wet pads.
  • Low Noise Operation | Runs at just 40 dB, ensuring quiet performance without compromising on power.
  • Compact & Sleek Design | Ideal for modern urban spaces; lightweight and equipped with casters for effortless mobility.
  • RF Remote Control | Enables convenient, seamless operation from a distance.

With the Indian cooling market projected to grow significantly—from ₹1,975 crore in 2025 to ₹6,905 crore by 2031—registering a robust CAGR of 23.21%, Singer India, through Cloud X, aims to address the gap between traditional coolers and air conditioners by creating an entirely new cooling category. This smart alternative combines advanced technology, superior performance, and low power consumption.

Cloud X Cool Fan will be available on Amazon, on the company website and across key retail locations.

About SINGER India:

The Singer Sewing Machine Company was founded in 1851 by Sir Isaac Merritt. It entered the Indian market in 1870 with the establishment of its first branch in Mumbai under the Singer Sewing Machine Company USA. In 1977, the business and operations of the Indian branch were formally acquired under the newly incorporated entity, Indian Sewing Machine Company Limited. The company was later rebranded as Singer India Limited in 1993.

Today, Singer India Limited is headquartered in New Delhi. Singer India continues to manufacture, market and distribute sewing machines across segments and has evolved into a leading home appliances company, offering a diverse portfolio of modern, high-quality appliances. The company continues to expand its footprint through exclusive showrooms, authorised distributors, and e-commerce platforms, ensuring seamless access and support for consumers. With a legacy built on craftsmanship, innovation, and reliability, Singer India remains committed to redefining convenience and efficiency for the modern home. For more information, visit www.singerindia.com.

ITN
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