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Globally, one of Every Two Organizations Suffered Loss of Sensitive Data Last Year: Rubrik Zero Labs Report

Cyber Security

As marquee brands continue to reveal the challenges of successful cyberattacks targeting their business data, a new cyber report from the US-based Zero Trust Data Security Company — Rubrik — finds a stark reality: globally, about one of every two organizations surveyed suffered a loss of sensitive data over the last year. In fact, one of six organizations experienced multiple losses of data in the past 12 months.

In its new research report, “The State of Data Security: The Journey to Secure an Uncertain Future,” Rubrik Zero Labs provides a timely view into the increasingly commonplace problem of cyber risks and the challenge to secure data across an organization’s expanding surface area. New technologies – from artificial intelligence (AI) to cloud – continue to create countless opportunities for modern cybersecurity threats that capitalize on the explosion of data worldwide, according to more than 1,600 IT and security decision-makers at companies of 500 or more employees that took part in the survey spanning across the US, UK, France, Germany, Italy, Netherlands, Japan, Australia, Singapore and India.

In India, 49% of IT leaders feel that security is a missing component in their organization’s data policy, while 30% see their organization as high risk of material loss of sensitive data within the next 12 months. The Report also said 54% of Indian IT leaders identify malicious cybercriminal activities as the greatest risk to their organization’s data while 34% of them agree that their ability to manage risk to data security has not kept pace with their growth in data. Similarly, 54% of Indian companies believe AI adoption will positively impact their ability to secure sensitive data, while 24% foresee no impact.


Data Is Surging — And Shows No Signs of Slowing Down

  • A typical organization’s data has grown 42% over the last 18 months, with SaaS data driving the most growth overall (145%) followed by cloud (73%) and on-premises (20%), as observed in the Rubrik Zero Labs Report (2023).
  • On average, a typical organization’s data volume totals 240 backend terabytes (BETB). Three Rubrik-protected organizations reported more than a petabyte of backend data storage.
  • Rubrik Zero Labs predicts that the total volume of data a typical organization needs to secure will increase by almost 100 BETB in the next year — and by 7x in the next five years.

Organizations Struggle to Protect Sensitive Data Amid Growth

  • Global organizations have 24.8 million sensitive data records, observed on average.
  • 61% of organizations surveyed store sensitive data in multiple locations across cloud, on-premises, and SaaS environments, with less than 4% reporting a dedicated, sensitive data storage location.
  • Over half (53%) of external organizations surveyed experienced a material loss of sensitive information in the last year, with about one out of every six organizations (16%) experiencing multiple losses in 2022.
  • The most widely-reported data types compromised included personally identifiable information (38%), corporate financial data (37%), and authentication credentials (32%).

Data Policies Need To Be Improved To Meet Growing Data Security Needs

  • 66% of IT and security leaders surveyed believe their organization’s current data growth is outpacing their ability to secure this data and manage risk.
  • Almost all (98%) external organizations surveyed believe they currently have significant data visibility challenges.
  • 62% of respondents suspect people inside their organization are accessing data in violation of data policies.
  • 54% of external organizations surveyed have an appointed single senior executive responsible for data and its security.

“The explosive growth in data is due to increasing use of big data tied to artificial intelligence, the Internet of Things, and the increasingly common use of personal data generated by devices. Furthermore, it is rapidly changing both sides of the cybersecurity battlefront – including the myriad of ways that attacks are carried out and how our systems execute rapid response, from posture management to data security,” said Steven Stone, Head of Rubrik Zero Labs. “We see that left unattended, today’s data proliferation can cripple businesses. Organizations need to have the right visibility into their data to secure it, with a clear plan for cyber resilience that delivers business continuity.”

Commenting on the Report, Abhilash Purushothaman, Vice-President & General Manager, Rubrik (Asia), said: “The Report serves as a wake-up call for Indian IT leaders. It emphasizes the crucial importance of data resilience and data security in today’s hyper-distributed environment, highlighting the elevated risks for sensitive data, particularly in the face of rapidly evolving, sophisticated ransomware attacks. An accelerated shift towards cyber -resiliency is reshaping data protection initiatives and strategies across all industries, emphasizing the importance of a comprehensive ransomware recovery and remediation plan, beyond traditional backup and recovery tools. The need of the hour is to democratize cyber resiliency with architectural solutions and platforms that can accelerate cyber detection, recovery and resilience across all levels of cyber expertise.”

“The State of Data Security” comes from Rubrik Zero Labs, the company’s cybersecurity research unit formed to analyze the global threat landscape, report on emerging data security issues, and give organizations research-backed insights and best practices to secure their data against increasing cyber events.

In its third global study since launching one year ago, Rubrik Zero Labs commissioned Wakefield Research to gather insights from more than 1,600 IT and security leaders — half of which were CIOs and CISOs — across 10 countries. This report is supplemented by a significant increase in Rubrik telemetry to provide an authentic view of organizations’ environments and threats they face, looking at more than 5,000 clients across 22 industries.

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