BFSI

HDFC ERGO integrates into customers’ lives with innovative upgrades to its Here app

HDFC ERGO General Insurance, India’s leading private sector general insurance company, elevates customer experience through a significant upgrade to its Here app, a unique insurance-led ecosystem.

India has one of the highest numbers of diabetes cases, with 100 million+ Indians have diabetes and 136 million are pre-diabetic. These numbers are expected to rise in the coming years. As an organisation, which champions holistic health, HDFC ERGO’s here app has introduced Diabetes CoE, in association with Fitterfly, which is aimed to help the users with diabetes management techniques by offering personalised health and wellness programmes,  leading to better health outcomes and lower healthcare costs for the users

The app users get personalised diet plans, exercise routines, medication reminders, and continuous monitoring tailored to each health profile, lifestyle, and preferences. Additionally, the CoE provides guidance and educational material to support mental wellbeing of patients and help them make informed decisions. The input provided by the users   will be analysed to gain insights into their health behaviours which will allow to create customised policies and interventions.

Another new feature added to here is the Pets Ecosystem, where users can easily manage their pets’ needs, connect with vets, and interact with other pet parents.

Speaking about the two new features of here app, Parthanil Ghosh, President- Retail Business, HDFC ERGO General Insurance said, “We are Customer Experience focused organisation and we  continuously upgrade our products and services to meet evolving customer needs. Launched in 2023, our Here app, India’s first insurer-led ecosystem, has received overwhelming response with more than 40 lakhs downloads and with 7th ranking on play store across BFSI sector in India during November’23, December’23 & January’24. Our strategic, data-driven approach revolves around the pillars of convenience, anxiety eradication , & savings and aligns with our commitment to being ‘Seriously Helpful’ to our customers during their times of need. “

Launched in June 2023, the Here app has become an integral part of customers’ lives with high engagement and repeat rate. The platform also features a unique patient-to-patient platform where individuals can connect with other volunteers who have undergone similar medical procedures, and thus, proves to be ‘Seriously Helpful’ in case of medical crisis. Acting as one-stop app, one can also use the app for their various vehicle related needs, such as to check PUC status, pending & past challans, find nearby charging stations for electric vehicles, etc.

here app can be availed by all android and IOS users at free of cost

ITN
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