Division clocks over 200 research pieces across Indian and international brand mandates in three-month soft launch; positions data-led narrative architecture as essential infrastructure for brands competing in an AI-driven discovery world
MUMBAI, June 9th 2026 – TUTE Consult, one of India’s leading independent Marketing Communications Consultancies, today formally announced the launch of Vector – its dedicated brand strategy, research and intelligence division — for both Indian and international markets. Vector has completed a structured three-month soft launch during which it delivered over 200 pieces of proprietary research, brand audits and narrative intelligence projects across mandates spanning beauty and wellness, FMCG, luxury, technology and hospitality. The formal launch marks the consultancy’s move to position Vector as a distinct, scalable practice available as both a standalone mandate and as the strategy layer anchoring TUTE Consult’s integrated Communiqué (PR and earned media) and Tribe (creator and influencer marketing) divisions.
Vector addresses a challenge that TUTE Consult has observed consistently across its 16-year, 350-brand portfolio: that both Indian companies scaling nationally and international brands entering India routinely underinvest in the strategic foundation that makes their communications work. For Indian clients, this means category sentiment analysis, competitive narrative mapping, share of voice intelligence and the integrated MarCom planning that sequences PR, creator and advertising activity for maximum efficiency. For international brands, it means India-specific narrative architecture – translating global brand positioning into the stories that Indian consumers, regional media and India-focused creators actually respond to. Vector also delivers reputation intelligence, founder authority programmes, and an AI-powered consumer, brand and cultural intelligence capability built on top of billions of data points in real-time, helping meaningfully influence how consumers first perceive brands.
“We built Vector because the problem kept presenting itself, regardless of whether the client was an Indian D2C brand trying to own a category narrative or a global beauty company entering India for the first time. The story wasn’t built on insight. The data wasn’t informing the communications. Campaigns ran efficiently into a vacuum because no one had asked the foundational question – what does this brand mean to its audience right now, and why does it matter? Over 200 research briefs in three months told us that this need is not niche. It is the central communications challenge of this market. Vector is the answer we have been building toward for 16 years. It is the step-up and step in building our agency for the future model” Komal Lath, Founder & Chief Initiator, TUTE Consult
Vector’s formal launch coincides with what TUTE Consult describes as an inflection point in brand discoverability. With AI-powered search engines increasingly replacing traditional search as the first port of call for brand research – among both trade buyers and consumers – the consultancy argues that brands without structured, expert-attributed, intelligence-led content will face compounding visibility disadvantages going ahead..
“Vector gave us a far more nuanced understanding of the Indian beauty consumer than we could have gathered through surface level market research alone. The insights were incredibly valuable in helping us evaluate positioning, consumer behaviour, and white space opportunities for entering the Indian market. What stood out was the balance of data backed intelligence with cultural context – something critical when building a cohort of beauty brands for India.” – Cathie, Founder, ThreeSixty Agency
“There was a distinct, undeniable gap in the industry when it comes to understanding what consumers are truly pursuing and perceiving about brands online. Tute Consult has successfully identified this exact gap and built Tute Vector to address it perfectly. It is the precise specialized advisory that modern brands need to think about before they communicate, combining deep competitive intelligence with a swift 3-day turnaround. I am really excited for the entire team and send my best wishes for this incredible launch!” – Vibhuti Munjal, Manager Marketing & Product, L’Occitane India
About Vector
Vector is the brand strategy and intelligence division of TUTE Consult. It provides narrative architecture, reputation intelligence, integrated MarCom planning, founder authority programmes and AI discoverability strategy for Indian brands building category leadership and international brands entering India’s complex consumer market. Vector mandates are available on a standalone basis and as the strategic foundation for TUTE Consult’s full-service integrated offering.
About TUTE Consult
TUTE Consult is an independent, integrated Marketing Communications Consultancy founded in Mumbai in 2010 by Komal Lath. The agency operates through three divisions — Communiqué (PR and earned media), Tribe (creator and influencer marketing) and Vector (brand strategy and intelligence) — and has handled mandates for 350+ brands across 22 sectors. TUTE Consult is Mumbai and New Delhi-based and serves as India’s representative partner within the Palomar Network, a global alliance of independent communications agencies operating across 18+ countries.
