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Study Finds 50% Of Regular Drivers Likely To Use Generative AI Capabilities

SoundHound AI, Inc today launched SoundHound Chat AI for Automotive, an in-vehicle voice assistant that gives automakers and their customers access to the most powerful voice AI technology available today.

SoundHound Chat AI for Automotive will be the first product to offer an in-vehicle voice assistant that combines Generative AI capabilities, like ChatGPT, with an established best-in-class voice assistant. The result is a hands-free solution that gives drivers and their passengers seamless access to a vast array of information domains enabled by complex conversational capabilities.

Using a proprietary new approach, SoundHound Chat AI for Automotive also avoids the kind of misleading and unpredictable responses now associated with some large language models (LLMs). Known as “AI hallucinations” these incorrect answers can result from technology that relies exclusively on Generative AI.

Applying a mix of software engineering and machine learning, SoundHound’s platform is able to intelligently select the correct response from the most appropriate domain – whether that’s a Generative AI-powered answer, or the kind of response LLMs can’t handle, like real-time questions about navigation, weather, sports, stock, and flight status.

SoundHound Chat AI can integrate with any third party Generative AI model to create a seamless conversational experience. The platform is able to keep the conversation going, providing fast, accurate responses to queries without frustrating results (no more “Sorry, I didn’t get that”).

SoundHound is delighted to be the first to offer the automotive industry a powerful voice assistant with the generative AI capabilities consumers are excited about,” said Keyvan Mohajer, CEO and Co-Founder of SoundHound. “Our vast experience with OEMs, and our advanced proprietary technical approach, makes SoundHound Chat AI for Automotive the best possible option for OEMs looking to deliver this world-changing technology to their consumers.”

To accompany the launch of SoundHound Chat AI for Automotive, SoundHound also released a preview of key takeaways from a new research study into the technology preferences of regular drivers.

Key findings:

  • 50% of all regular drivers said they would be likely or very likely to use an in-car voice assistant with Generative AI capabilities.
  • 75% of regular drivers who frequently use in-vehicle voice control said they would be likely or very likely to use an in-car voice assistant with Generative AI capabilities.
  • Over half of (57%) regular drivers under 35 said they would be likely or very likely to use more sophisticated in-vehicle voice technology, with ChatGPT-like responses.
  • Almost a third (28%) of drivers who currently rarely or never use their in-car voice assistant would be likely or somewhat likely to use it, should they be able to access Generative AI.
  • The most popular uses for voice assistants included navigation, radio, local search, making and answering calls, and text messaging.
  • The most desired queries requiring more sophisticated Generative AI functionality included vehicle maintenance and rules of the road, as well as questions about sights or attractions at their destinations, recommendations for scenic routes, and other road trip/car-outing related questions.
ITN
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