TO THE NEW, a digital transformation and data engineering services provider, today announced that it has achieved the Amazon Web Services (AWS) AI Services Competency. The designation recognizes partners with demonstrated experience in supporting enterprises as they build and deploy AI-powered applications using AWS AI services.
The company’s work has focused on helping organizations move beyond early experimentation toward more structured, production-oriented implementations, particularly across customer experience, data platforms, and automation-led use cases.
This achievement builds on TO THE NEW’s ongoing engagement as an AWS Advanced Tier Services Partner. It also reflects its continued involvement in supporting enterprise adoption of AI within cloud-native environments.
Narinder Kumar, CEO and Co-founder, TO THE NEW, said, “We are pleased to achieve the AWS AI Services Competency, which speaks to the depth of our work with enterprises in applying AI to real-world business challenges. Our focus has been on enabling organizations to move from concept to production and measurable results with greater confidence and speed. Through our collaboration with Amazon Web Services, we continue to support this transition by building systems that are scalable, reliable, and aligned with core business operations.”
The recognition also aligns with TO THE NEW’s ongoing efforts in advancing the use of emerging AI paradigms, including agent-driven systems, within enterprise workflows.
Bringing together capabilities across machine learning, generative AI, data engineering, and cloud-native architectures, TO THE NEW supports organizations in operationalizing AI more effectively, enabling the transition from proofs-of-concept to production systems, embedding AI across customer and data platforms, and ensuring deployments remain aligned with performance, scalability, and business priorities.
About TO THE NEW
TO THE NEW is a digital technology services company providing innovative product engineering solutions to diverse industries across the globe. We design and build digital platforms with Cloud, Data, and AI as the main pillars.
Global analyst firms like Gartner, Forrester, Everest, ISG, and Zinnov have recognized TO THE NEW for its capabilities across Digital Engineering, Cloud, Media & Entertainment Solutions, Data & AI, and Digital Marketing. We have also been recognized as a Great Place To Work® consecutively for many years and have a team of 2000+ passionate ‘Newers’ spread across North America, EMEA, India, SEA, and ANZ with our headquarters in Singapore.







