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WebEngage ties up with to leverage conversational commerce

cybersecurity, digital, a firm in cloud software for conversational commerce, announced that it has partnered with WebEngage, a full-stack Retention Operating System, for consumer businesses.

This partnership is set to disrupt customer experience by combining WebEngage’s deep domain expertise in retention and’s software suite for conversational commerce that empowers marketing, sales and customer service across industries. WebEngage customers can now use’s communication solutions to engage with their customers on platforms such as SMS, WhatsApp, Facebook Messenger and Instagram Messenger.

With omni-channel communication being the future, this funnel between marketplaces communication channels creates a seamless experience for brands whilst offering exceptional customer service.  In the near future, and WebEngage aim to add more solutions under their combined suite of offerings.

“ is a believer in personalisation catering to the exact needs of the customer without compromising on technology. WebEngage is one of the best user retention platforms, and this partnership will transform the customer experience by integrating a marketplace with mobile and communication channels,” said  Chetan Borkar, Country Manager,, India and Sri Lanka region.

“In today’s tech-first world, it is essential for brands to understand the correct use cases of technology while keeping the human connection intact at the same time. This partnership will not only make business operations hassle-free but also ensure that brands receive maximum output at a reasonable cost,” added Borkar.

Avlesh Singh, Co-founder and CEO, WebEngage said, “With companies realizing the potential of customer experience in transforming business performance, retention marketing strategies have become a priority to reckon with. This collaboration with reiterates our commitment towards enabling businesses to build personalised experiences at a massive scale, creating user engagement that feels real, just like talking to a friend. With this partnership, businesses will now be able to leverage stellar conversational commerce through CPaaS solutions from on the WebEngage Retention Operation System.

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