Quikr, India’s cross category classifieds business has launched AtHomeDiva, a brand that will cater to the high demand it is experiencing for beauty services within QuikrServices. The launch follows Quikr’s recent acquisition of Salosa, an on-demand in-home beauty services provider.
AtHomeDiva offers a full range of in-home beauty and styling services including hair, skin, make-up services and special packages, and these services are fulfilled by qualified beauty professionals. Simplifying beauty solutions for consumers, AtHomeDiva is currently offered through the Quikr app and website, and will soon be launched as a separate app as well.
Speaking on the launch, Pranay Chulet, Founder & CEO, Quikr said, “AtHomeDiva is a great example of the synergies between our verticals. It is a QuikrServices business that has scaled fast on both demand and supply side in virtually no time with practically zero marketing. On the demand side, the business had access to a large base of women users from not just QuikrServices, but also QuikrGoods and QuikrHomes, and on the supply side, we were able to on-board a large number of beauty experts from QuikrJobs. We expect such synergies to play out more and more, giving us a fundamental competitive advantage in any business we enter.”
PD Sundar, Head of QuikrServices, said, “AtHomeDiva currently offers services for consumers in Delhi, Gurgaon and Bangalore with a team of certified and reliable stylists that have undergone both quality and background checks. The number of beauty service requests received on our platform has been increasing by 100% month-on-month and we have scaled up our operations in multiple cities and hired stylists to meet this growing demand. In addition to attractive economics, AtHomeDiva will also help further grow our base of loyal users who come back to Quikr again and again.”
Quikr has aggressively scaled up its position in the home services space via acquisitions, investments and partnerships. Its unique multi-vertical model has helped QuikrServices scale fast as it has a ready source of demand and supply across Quikr’s other verticals.
