- The partnership will enable residents of Columbia Pacific Communities to avail Portea’s diverse home healthcare services at discounted rates.
- Portea will be the official Home Healthcare Partner of Columbia Pacific Communities for all its communities in India.
Mumbai: Columbia Pacific Communities (CPC), India’s largest and most preferred operator of senior living communities, has announced a strategic partnership with Portea, the leading out-of-hospital healthcare brand in India. This partnership brings together two leading service providers of the country with complementary services that will enable senior residents of CPC to avail specialised medical care and attention in the comfort of their homes.
For Columbia Pacific Communities, high-quality healthcare for its residents in the safety of their homes has always been of utmost priority, particularly since the pandemic. The partnership will allow CPC’s residents to get priority access to Portea’s home healthcare services at discounted rates; equally, it will allow Portea to expand its reach to a wider segment of the elderly population. The partnership will empower both brands to leverage each other’s strengths towards serving seniors better.
Portea, which has its footprint across 40+ cities in India, will serve all 10 communities of Columbia Pacific Communities across Bangalore, Chennai, Puducherry, Coimbatore and Kancheepuram.
Speaking on the occasion, Mohit Nirula, Chief Executive Officer, Columbia Pacific Communities said, “We are excited about this partnership with Portea as it is aimed at providing the best healthcare services to our senior residents. High-quality healthcare access for our senior residents within the comfort and safety of their homes continues to be the top goal of Columbia Pacific Communities. The families of the residents can be assured knowing that their loved ones are getting the best medical care and attention available. With Portea’s expertise and resources, our residents will have access to world-class and round-the-clock medical services which will enhance the quality of care we provide to them. With this partnership, we are extending our brand philosophy of positive ageing and reaffirming our commitment to helping seniors live a healthy, happy and a fuller life.”
Commenting on the new association, Vaibhav Tewari, Co-founder and CEO Portea, said “Our strategic partnership with Columbia Pacific Communities will enable us to expand our reach and offer our healthcare services to a captive audience of senior residents of CPC. This is a unique market segment with specific healthcare requirements, and Portea’s home healthcare services can provide a customised solution to meet the needs of senior residents. By leveraging and combining CPC and Portea’s gamut of offerings and best-in-class professionals, we can achieve unrivalled healthcare services for seniors in the communities.”
Portea will offer a dedicated health manager to residents of Columbia Pacific Communities and the services will be offered at discounted rates, guided by quarterly engagement calendars. The services provided will include nursing attendant, nursing care, physiotherapy, doctor visits, lab sample collection, and medical equipment (rental and sale). Senior residents suffering from chronic illnesses will benefit the most from Portea’s trained team of medical professionals who will offer personalised and timely medical attention. This association will add value to the residents of Columbia Pacific Communities by providing them medical care and convenience.
The online healthcare industry in India is growing at a CAGR of over 27% and will be valued at INR 485 billion by 2024. Senior living communities are increasingly becoming a preferred choice for senior citizens across the country for the holistic health and wellness facilities and programmes they offer. Columbia Pacific Communities is committed to making seniors age positively and make them live healthier for longer with its single-minded focus on healthcare. Through this partnership with one of the country’s leading online healthcare platforms, it will make primary healthcare more accessible and affordable for its residents.
About Columbia Pacific Communities
Columbia Pacific Communities (CPC) is India’s largest and most preferred senior living community operator with close to 1750 residential units under management in 5 cities and 10 locations across south India. As the pioneer in this category, it is committed to reimagining the concept of senior living in India and creating world-class practices that exceed the expectations of all our stakeholders. It is part of the Columbia Pacific group, one of the foremost developers of senior living communities in the United States, Canada and South East Asia. Founded by Dan Baty, Columbia Pacific has more than 40 years of experience and expertise in designing, building and managing senior housing communities around the world. The team, with the expertise of their principals in the United States of America and our partners in India, brings together rich experience in senior housing design, development and management.
About Portea
Co-founded by serial entrepreneurs K Ganesh, Meena Ganesh and Vaibhav Tewari in the year 2013, Portea is India’s leading out-of-hospital healthcare brand. The company offers home visits by doctors, nurses, nursing attendants and physiotherapists. It also provides collection of lab samples and offers medical equipment for sale or on hire, as well as patient assistance programmes for chronic disease management, bringing the entire gamut of healthcare services to the patient’s doorstep. Portea has built its own technology platform, to help its providers adhere to standard operating procedures, access diagnostic tools, share information, and manage records for each patient. Since its inception, the company has successfully served more than 10,00,000+ patients across 40 cities in India. The company manages ~7,00,000 annual patient visits across India and works with more than 63 leading hospital partners, 24 pharma majors, and 8 leading insurance companies in India.
