CRMNEXT Won The Best CRM Project in The Asian Banker Technology
Innovation Awards 2017
• The customer relationship management(CRM) platform provides a 360-degree customer view,
tracking engagement across channels and devices to .
• The system enabled to successfully execute targeted cross-sell capabilities improving lead conversion
by 35%
• New platform significantly improved customer profitability ratio and efficiency in sales
CRMNEXT received the award for Best CRM Project in The Asian Banker Technology
Innovation Awards 2017. The awards ceremony was held in conjunction with the prestigious Asian Banker Summit 2017, the foremost annual meeting for decision makers in the financial services industry in the Asia Pacific region, held at the MAX Atria@Singapore EXPO, Singapore.
The comprehensive sales customer relationship management (CRM) platform provides a 360-degree customer
view, tracking engagement across channels and devices. The (CRM) project is a comprehensive implementation covering processes in retail banking across prospect and customer service, campaign management, sales and performance management. The implementation ensured that the CRM platform will be accessible across all channels and devices inclusive of branch, web and mobile. It provides a 360- degree view of customers and tracks all engagement, leads, and triggers, analyse, and use it to enhance customer
relationship.
The CRM system enabled to successfully execute targeted cross-sell capabilities improving lead conversion by
35%. The bank integrated this system with location based demographics to develop and deploy targeted campaigns, improved insights, along with shared campaigns translating to more cross-selling opportunities with higher conversion rates. Its customers witnessed a 35% increase I lead conversion rate and a 170% increase in lead volumes following the implementation. Project also resulted in a 50% increase in cross-sell ratio and a 60% increase in sales per employee.
New platform significantly improved customer profitability ratio and efficiency in sales CRM deployment by CRMNEXT brings significant operational benefits to the bank with notable increase in its customer profitability ratio and customer satisfaction. It improved the efficiency, reducing the turnaround time by 75% and the sales cycle time by 90% after this project.
