Unacademy, India’s largest learning platform recently announced the launch of the Unacademy Store – its first experience store in the country. These stores, with the first one opening in New Delhi, aim to extend the awareness of the platform’s offerings to Learners enabling Unacademy to take one step closer to its vision of democratizing high-quality knowledge for all.
Unacademy has designed the store to serve as an offline touchpoint for Learners who want to experience and browse through the various platform offerings. The store is conceptualized to help Learners stay updated about their chosen career pathways and connect with like-minded people.
On-ground counseling with experts and frequent meetings with Top Educators and several other elements will provide a holistic experience at the stores to expand their knowledge about their chosen goals. Students can purchase subscriptions at the store for any chosen goals after counseling and browsing through the content offering.
“The journey which started with a Youtube channel to democratize high-quality knowledge for everyone is taking a new shape with our Unacademy Stores today. With these Stores, we are taking a step forward towards creating a community of like-minded Learners. We hope these experiential stores with expert and Educator connects, libraries, classrooms, and much more will help Learners gain significant insights into their chosen career paths. We have received tremendous feedback on our products and services, and recognise that a physical experiential touchpoint will benefit them in the long term by fostering trust and confidence,” said Gaurav Munjal, Co-Founder & CEO, Unacademy Group
All Unacademy stores are built with an extremely modern and minimalist design to elevate the browsing experience. The ambiance is elevated with the interiors that symbolize Unacademy culture-extensive use of the color white and wooden furniture is bringing calmness to the floor.
Unacademy Stores brings together several other features for a heightened experience:
- Experience Zone: The on-display devices (Tablets and screens), with content running from Unacademy, will help users understand our offerings and subscription models. Here, visitors will be assisted by our on-ground experts or they can take their time to explore the content on their own.
- ‘Connect’ – Counseling area: Learners will be able to seek guidance and support from available product offerings or purchasing subscriptions with experts.
- The In-house library is furnished with relevant reading resources that help Learners to stay updated in their chosen fields.
- Spacious Classrooms, where we will frequently host sessions with Top Educators from various categories for all Learners.
- Merchandise wall is useful and attractive with cool, flaunt-worthy merch such as apparel, stationery, etc available for purchase.
- Select Unacademy stores will also have a functional cafeteria allowing Learners to plan extended schedules at the store.
Unacademy Store will be a Learner’s space to THINK, FOCUS AND CONNECT. The first Unacademy Store will open on 12 March from 10 AM at Pusa Road, New Delhi. The company has plans to establish similar touchpoints across the country starting with Kota, Jaipur, and Lucknow as the next phase of this initiative.
