- Builds on alliances with Google as “Trusted Reseller” of Pixel, cementing India’s role in the $219.7B global circular tech economy
India, 28 November 2025 — Cashify, India’s leading re-commerce platform, is now a Trusted Reseller Partner for Amazon Devices. Under this partnership, consumers can now buy quality-assured refurbished Amazon devices backed by Cashify’s expertise in testing, certification, and circular technology.
This milestone comes on the heels of Cashify’s partnerships with leading OEM like Google, positioning the company as the preferred recommerce partner for the world’s most trusted tech brands. Together, these alliances help solidify India’s role in the $219.7 billion global circular tech economy projected by 2033.
Through this association, customers will be able to buy certified refurbished Amazon devices including Echo and Firestick. Renewed with authorized spares as and where required, these devices will come backed with one-year brand warranty, ensuring complete peace of mind.
Nakul Kumar, Co-founder & CMO of Cashify, said, “This partnership deepens our relationship with Amazon as we take on the role of Trusted Reseller. This collaboration brings together Amazon’s scale and reach with Cashify’s deep expertise in device lifecycle management. Having recently partnered with Google, we’re proud to be building the backbone of India’s circular tech economy, grounded in consumer trust, accessibility, and sustainability.”
India’s recommerce revolution is accelerating. According to Cashify’s 2025 Whitepaper, over 70% of users still hoard 2–3 unused phones at home, representing billions of rupees locked in what is referred to as India’s “Drawer Economy.” As organized trade-in programs gain ground, 63% of consumers now exchange or sell devices within six months of upgrading, a clear sign that resale has shifted from a fringe habit to mainstream behavior.
Partnerships like these are poised to formalize this value chain, bridging the gap between idle inventory and active demand while contributing to India’s emergence as a global hub in the $219.7 billion circular tech economy projected by 2033. This collaboration not only streamlines the exchange and refurbishment process but also plays a crucial role in reducing e-waste and promoting responsible consumption. With India emerging as a global hub for circular tech innovation, initiatives like this are helping transform resale from an afterthought into a mainstream economic habit.
Backed by over 200 physical stores, a 10,000+ retailer network, and an AI-powered 80,000 sq. ft. refurbishment facility, Cashify continues to lead India’s transition toward sustainable device ownership and circular innovation.
About Cashify
Founded in 2013, Cashify is India’s largest re-commerce platform for buying, selling, and repairing used electronic gadgets, primarily smartphones. Committed to delivering a seamless, hassle-free experience, Cashify allows users to avail the services from the comfort of their home through its app or website. For those who prefer in-person service, Cashify has over 200 stores across India. In addition to smartphones, Cashify offers a wide range of products, including laptops, smartwatches, tablets, gaming consoles, and more. Cashify is also an official trade-in provider for brands like Apple, Xiaomi, OnePlus, Vivo, Oppo, HP, Samsung and Dell in India. With a monthly active user base of 10 million, Cashify is dedicated to making technology more affordae and accessible for everyone
