India’s digital media technology player, Inuxu today announced the release of- ‘Audience Data Exchange’ a programmatic advertising platform. ‘Adgebra’audience data & inventory marketplace was launched in January this year.
Traditionally, revenue generation for digital publishers has been limited to just selling their ad inventory. Adgebra’s audience data exchange feature DMP- Data Management Platform enables publishers to create a new revenue source. Digital publishers will be able to trade their audiences in real time directly to an advertiser, agency, partner publisher or an ad network.
Adgebra’s segmentation engine analyses audience behavior across partner’s site in real time and consolidates the non-PII (non-Personally Identified Information) into valuable segments. Data buyers can leverage these segments to deliver better performing campaigns and data suppliers get to generate incremental revenue by trading their valuable audience.
Rohit Bagad, Founder & CEO said, “Adgebra’s ADE is result of a crucial issue put forth by publishers at ad:tech, New Delhi- 2015, that data driven marketing strategies are expected to deliver better results and how publishers can benefit from it. Adgebra’s ADE helps publishers generate add-on revenue by 15%-20%. As of now more than 100 publishers across India have signed up for adgebra’s audience data exchange.”
Inuxu’s Director- Product Strategy & Inventory – Shashikant Anpat added, “These days’ advertisers are asking for more specific and precise audience data. It’s challenging for publishers to maximize revenue and take decisions in real time. Adgebra creates a win- win situation for all the players in a digital advertising ecosystem. ”
Adgebra is Inuxu’s proprietary audience data & inventory marketplace platform offers one stop solution for all advertising needs combined with high impact ad units.
