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Avishkaar to offer curated online courses with every computing devices purchase on Flipkart

Avishkaar, a leading next-generation technology education provider, has joined hands with Flipkart, India’s homegrown e-commerce marketplace, to offer curated online courses along with the purchase of laptops and tablets to enhance students’ learning potential. As part of this, Avishkaar will be providing an Innovators Launchpad Course to enable children as young as 8 years to learn the basics of robotics, electronics, coding, and application development with expert trainers all for free. In addition, Flipkart customers will be able to avail Avishkaar Robotics and IoT Kits and Microdegrees for children in an affordable manner.

This collaboration is a part of Flipkart’s 3 month long Back to School campaign announced earlier in April and is aimed at enhancing the learning potential of students as digital learning takes precedence. A survey conducted by Avishkaar among 5,000 parents and 5,000 children gauged the perception of parents of young children, as well as the children themselves on their career aspirations in STEM and next-generation technology fields. The survey revealed that 53% of the parent respondents use the hands-on learning approach to keep up their children’s interest levels in next-gen tech & STEM subjects. This includes toys and kits that help their children with application-based learning.

This, along with the rise in digital learning due to the pandemic-induced lockdowns make it imperative for students to choose the right set of computing devices namely laptops and tablets to have an immersive learning experience

Speaking on the association, Pooja Goyal, COO and Co-founder, Avishkaar said, “Flipkart’s campaign is a great initiative to inspire children to master technology skills when lockdowns are forcing children to stay home. Avishkaar sets the gold standard for learning next-generation technology skills like Robotics, Artificial Intelligence, IoT, and coding and we are thrilled to partner with Flipkart to make it accessible for children across India. Also, with the right computing devices offered by Flipkart coupled with Avishkaar kits and courses, children will be able to better learn by building, breaking, and re-building chapters”.

Speaking on the partnership, Rakesh Krishnan, Senior Director, Electronics at Flipkart said, “Flipkart has a nuanced understanding of customers’ evolving needs and is at the forefront of fulfilling their requirements with the best-in-class technological solutions. WIth digital learning taking precedence since last year, our partnership with Avishkaar will help students find their favourite online learning materials along with the right set of computing devices. Currently, almost 40-45% of the demand for electronics for Flipkart comes from the student community and hence it becomes even more imperative to offer curated offerings to this customer cohort”.

Flipkart has especially curated a page to help students in selecting the right computing and electronic items such as laptops, tablets, printers, audio devices and IT peripherals along with online learning materials depending on one’s primary use case

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