AWS Blogs

This blog covers a recap of 2025 enhancements to the AWS Specialization Program, including streamlined validation processes that reduced application time by 70%, enhanced AWS Marketplace visibility through badging and co-sell scoring, additional marketing funding, new AI categories, and more.

Tines connects AWS Security Hub with security and IT tools to enrich alerts and automate resolution. Through intelligent workflows, teams can balance human insight with automation to achieve faster, more reliable security outcomes.

In this post, we explore how Seagate Technology, Petrosys Group, and AWS have collaborated to create an integrated technology fusion that transforms how oil and gas exploration companies manage, transport, and analyze their critical data assets. This solution addresses the fundamental challenge of connecting subsurface data to high-performance computing (HPC), dramatically reducing time-to-insight while enabling advanced analytical techniques that were previously impractical.

We are excited to highlight 247 AWS Partners that received new or renewed specializations in December for our global AWS Competency, AWS Managed Service Provider (MSP), AWS Service Delivery, and AWS Service Ready programs. These designations span workload, solution, and industry, and help AWS customers identify top AWS Partners that can deliver on core business objectives. AWS Partners are focused on your success, helping customers take full advantage of the business benefits AWS has to offer.

Talkdesk Customer Experience Automation (CXA), built on AWS, transforms customer engagement through Agentic AI and large language models. This AI-powered platform helps enterprises automate outcomes, delivering personalized, intelligent service at scale through multi-agent orchestration and real-time data access. Organizations have achieved 50% faster resolution times, improved compliance, and accelerated deployment in regulated industries. By leveraging AWS's scalable infrastructure, Talkdesk CXA enables consistent experiences across all channels, generates actionable insights, and significantly lowers cost-to-serve—enhancing both customer satisfaction and employee productivity across retail, financial services, healthcare, and public sector organizations.

Kiwa Digital partnered with Custom D to build CultureQ, a culturally governed platform for preserving Indigenous languages and knowledge. CultureQ is built using Caitlyn, Custom D’s white-label generative AI platform on AWS and powered by Amazon Bedrock. The solution enables secure, community-controlled access to trusted cultural resources while supporting language revitalisation in the digital age.

Unlock the secrets to boosting productivity, innovation, and employee engagement by making digital and AI upskilling your organization’s competitive advantage. Discover how leading companies like Terrascope and Kyndryl transformed their teams and business outcomes with AWS-powered learning programs—see the real impact inside.

Discover how Blux, a B2B SaaS startup, successfully implemented their personalized product recommendation service using AWS EKS architecture. Follow their technical journey of building an AI-powered recommendation system that delivers 7x improvement in conversion rates with just 2-3 hours of implementation time.

Enterprise development teams face a critical challenge as they accelerate software delivery through AI-powered tools: maintaining rigorous code quality and security standards without sacrificing development velocity. The SonarQube MCP Server integration with Amazon Q Developer addresses this by performing real-time code quality analysis directly within AI development workflows, enabling developers to identify and resolve potential vulnerabilities earlier in the development lifecycle when issues are less expensive to fix.

Sembix Studio is a no-code, AI-powered solution that helps public sector organizations modernize legacy applications faster and more affordably than traditional approaches. Built on Amazon Bedrock, it uses generative AI and automated workflows to intelligently analyze existing systems and rewrite them into modern cloud applications. Education Service Center Region 13 in Texas showcased the power of this approach by developing Pulse, an AI-powered teacher assistant, in just six weeks.

"This is My Offer" marks another milestone year of innovation in 2025, featuring 24 new episodes showcasing diverse AWS Partner solutions across the globe. From new industry solutions in Travel and Hospitality to breakthrough Generative AI offerings, discover how AWS Partners are transforming businesses and driving customer success through innovative cloud solutions.

AWS Transform composability empowers AWS Partners to create specialized AI agents for industry-specific mainframe modernization, combining deep partner expertise with AWS Transform's intelligent transformation capabilities. Through multi-agent collaboration, partners develop customized solutions that address unique requirements across healthcare, banking, and government sectors – accelerating modernization from years to months while achieving 30-40% cost savings compared to traditional approaches.

We are excited to highlight 288 AWS Partners that received new or renewed specializations in November for our global AWS Competency, AWS Managed Service Provider (MSP), AWS Service Delivery, and AWS Service Ready programs. These designations span workload, solution, and industry, and help AWS customers identify top AWS Partners that can deliver on core business objectives. AWS Partners are focused on your success, helping customers take full advantage of the business benefits AWS has to offer.

Discover how Trend Vision One™ and AWS services work together to address the most critical cloud security risks. Managing cloud risk requires more than merely deploying security features—it demands a continuous, integrated approach. Trend Vision One™ offers a comprehensive risk management platform that combines attack surface discovery, risk assessment and prioritization, and mitigation options to complement AWS solutions and strengthen your security posture in the cloud.

Discover how AWS and Ona enable enterprises to build and scale GenAI development environments with complete security and compliance. This blog explores the powerful integration of Amazon Bedrock and Ona's secure workspace platform, showing how organisations can accelerate AI-native development from initial experimentation to production-ready systems while maintaining HIPAA, SOC2, and FedRAMP compliance. Learn how leading enterprises are achieving 10x engineering output without expanding their security surface or risking vendor lock-in.

We're excited to announce the regional 2025 AWS Partners of the Year from Europe, Middle East, and Africa (EMEA). This year's award winners have demonstrated exceptional innovation and commitment to customer success. Working side by side with AWS Partners has yielded remarkable results, and we're excited to build upon these successes as we strengthen our partnerships throughout 2026.

Each year, we honor members of the AWS Partner Network (APN) from around the globe that play key roles in helping customers drive innovation and build solutions on AWS. Announced during a Partner Awards Gala at AWS re:Invent, the 2025 Geo and Global AWS Partner Awards recognize a wide range of partners whose business models have embraced specialization, innovation, and cooperation over the past year.

Learn about new innovations announced at AWS re:Invent 2025 that elevate how Partners work with AWS to deliver exceptional customer value. These enhancements to Partner programs, AWS Marketplace, and Partner Services are designed to expand opportunities and drive unprecedented growth across the AWS Partner Network.

New research from the AWS Partner Ecosystem Multiplier (PEM) 2025 Study reveals AWS Partners can achieve up to US$7.13 in services revenue for every US$1 of AWS technology sold. Discover six key strategies to maximize your business value through the AWS Partner Network (APN) and position your organization for success in the growing AI and cloud services market.

We're announcing three new Agentic AI categories in the AWS AI Competency, helping customers find validated Partners who can implement production-ready autonomous systems. With IDC projecting 65% of organizations will fully deploy agentic AI by 2027, this expansion represents our largest Specialization launch to date with 60 Launch Partners ready to help customers move beyond experimentation to drive real business value. The launch also includes an automated validation process that cuts application time by up to 70%.