Focusing on family, football, fantastic feature phones, magnetic power, and more, Human Mobile Devices (HMD) celebrates better technology at Mobile World Congress (MWC) 2025
- From feature phones to smartphones, HMD now adds better technology to an entirely new HMD Family division with human-first design and real input from parents
- The company brings acclaimed entrepreneur, actress, and mother of two, Drew Barrymore on MWC stage and teased an upcoming collaboration
- The launch of HMD 130 and 150 Music phones, as HMD gains market share following a second year of double-digit growth across the feature phone range
- HMD Fusion X1 debuts HMD’s Family portfolio, fostering healthy digital habits in
partnership with Xplora as new research from the HMD Better Phone Project Report suggests a global mental health and safety crisis with the current tech on the market for children
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India, Monday 5th March 2025 – Finnish innovator HMD has put the human back into the smart story at MWC 2025.
Just over a year into its bold rebrand, the company has welcomed acclaimed entrepreneur, actress, and mother of two, Drew Barrymore, to the stage at MWC 2025 to share her passionate views on screen time.
Mum, entrepreneur and actress exclaimed: “Technology has taken advantage of the tired parent. It’s time to redefine how we live. Patience from the past meets future forward technology. I started this for my children, but I also truly want it for myself, and for you.”
Barrymore also teased an upcoming collaboration set to disrupt the status quo by tackling the ‘status scroll.’ She hinted at the code name of this new initiative; ‘Project Wildflower’.
On this occasion Ravi Kunwar, VP and CEO, HMD India and APAC said: “At HMD, our commitment to putting humans first in mobile technology continues to drive our innovation. The Indian market has embraced our vision of better technology that respects digital wellbeing and offers meaningful experiences. The upcoming launch of our HMD 130 and 150 Music phones in India perfectly exemplifies this philosophy—combining nostalgic design with practical features like extended battery life and enhanced audio capabilities that Indian consumers value. As we unveil our latest offerings at MWC 2025, we remain dedicated to creating products that empower users while addressing their evolving needs for balance in the digital age. We’re confident that our human-first approach will resonate strongly with Indian consumers who are increasingly seeking technology that enhances rather than dominates their lives.”
Jean-Francois Baril, CEO and Chaiman of Human Mobile Devices said: “Our first year creating devices under the Human Mobile Devices brand has been full of highlights, with world-class phones launched, investment in socially responsible initiatives both at home in Europe and abroad, and double-digit volume growth of our feature phones, plus 2024 is our highest ever operating profit.”
“We have made great strides with M-KOPA, a leading African Fintech platform providing affordable finance, unlocking smart experiences and putting HMD devices in 2.5 million customers’ hands, made possible by our leading financing and security services. Our Better Phone project also worked with teens, parents and experts to understand how to introduce smart devices to families, and we’re excited to launch our first device built on its foundations, the HMD Fusion X1.”
“At the same time, security is non-negotiable. We’ve been listening closely to our enterprise customers, and in 2025, we’re taking our security commitment to the next level. This year, we’re introducing an ultra-secure solution in collaboration with our most trusted partners, ensuring customers benefit from the highest standards of protection
“With this renewed focus on human experiences, a new focus on the family segment and a continued focus on security and financing, HMD looks forward to meaningful growth in 2025 and a better technology experience for all”.
About HMD 130 and 150 Music: a double helping of tunes, battery and retro-style
- Raising the bar, HMD 130 and 150 Music are perfect feature phones for tunes on the go, combining a nostalgic, retro candy bar aesthetic, statement speaker, FM radio, long-lasting battery life and impressive durability.
- Both last for up to a month on a single charge when in standby.. With Bluetooth®0 and microSD card support (up to 32GB), HMD 130 and 150 are the life of any party with hours of Bluetooth speaker playback.
- While HMD 130 has a dual torch at the top – perfect for explorers – HMD 150 swaps it for a QVGA camera with a torch, so you can enjoy some retro-looking snaps to go with your phone’s retro styling.
- The HMD 130 is available in Dark Grey, Blue and Red and HMD 150 Music colours include Dark Grey, Midnight Purple and Aqua Blue.
From smart tech to better tech
Find full press releases for all devices launched at MWC 2025 at HMD’s newsroom, including pricing and availability.
HMD’s continued journey from smart tech to better tech is exemplified throughout its current and upcoming product lines, celebrating innovation, talent, and a better relationship with technology for generations to come.
About Human Mobile Devices
We are Human Mobile Devices, and we start by tuning into what people really want. Our consumers are passionate about the planet, often feel swamped by digital overload, and are keeping a close eye on their budget. That’s why we are thrilled to be Europe’s largest smartphone maker, championing repair-at-home phones, and a go-to for much needed digital time out. For further information, see www.hmd.com.
TM and © 2025 HMD Global. All rights reserved. All specifications, features and other product information provided are subject to change without notice. All images are for illustrative purposes only. Apple and iPhone are trademarks of Apple Inc., registered in the U.S. and other countries and regions. IOS is a registered trademark or trademark of Cisco Systems, Inc. and/or its affiliates in the United States and certain other countries. Android is a trademark of Google LLC.
Based on a study commissioned by HMD and conducted by Perspectus Global of 12,393 parents and 12,331 children (aged between 8 – 15) in 5 countries: UK, US, Australia, India & Germany. The study was conducted in January 2025.
