Taiwan Headquartered HTC is in talks with Micromax, Lava and Karbonn to return to the Indian market as per Industry sources.
HTC plans to earn loyalty in returns in the market of India where it failed to compete against Chinese players and made its exit last year. HTC is now selling its old models via e-commerce giants Amazon and Flipkart.
The company is in advanced discussions with the three companies and is exploring the possibility to partner Lava and Karbon to garner its domestic license. HTC intends to license its brand for smartphones, tablets and accessories which will enable domestic smartphone players to compete against Chinese smartphone players.
“Since HTC used to operate in the Rs 10,000-plus segment, the brand will help the Indian smartphone makers re-enter this price segment, which is now the fastest-growing with intense competition among Xiaomi, Samsung, Oppo and Vivo,” said an HTC executive.
An HTC spokesperson commented that the company is eyeing calculated options for the Indian market,“We will have more to announce at a later date,” the spokesperson said.
As per industry experts, HTC is expecting is return in India and this may come as a challenge for them lacking in software and hardware capabilities.
‘’The Rs 10,000-plus smartphone market is no more just about specification like earlier, but also about innovation,” said the executive in HTC.