– iQOO joins hands with India’s only esports organisation competing at the world’s biggest esports stage
Mumbai, July 9, 2025: S8UL Esports, a global powerhouse in esports and gaming content, today announced that iQOO, the high-performance smartphone brand, has been onboarded as the official title sponsor for its Esports World Cup (EWC) 2025 journey in Riyadh, Saudi Arabia. This strategic association marks one of the most significant brand commitments in the Indian esports space and builds on iQOO’s ongoing association with S8UL’s BGMI division, Team iQOO SOUL.
As title sponsor, iQOO will be integrated across S8UL’s team jerseys, on-ground activations, city events, and digital content throughout the Esports World Cup. As part of the collaboration, S8UL will also host weekly EWC watch parties, while the S8UL Gaming House will open its doors to fans, transforming into a dedicated fan hub during the tournament. The partnership with iQOO represents a powerful synergy between a high-performance, innovation-led brand and a high-performance team, both driven by excellence, fueled by ambition, and rooted in India, further reinforcing iQOO’s commitment to supporting Indian esports on the global stage.
Animesh Agarwal aka 8Bit Thug, Co-founder and CEO, S8UL, said, “Our journey with iQOO began almost two years ago with our BGMI roster and it’s grown alongside our ambitions ever since. Partnering once again for the Esports World Cup 2025 is a significant step forward for both of us. Having iQOO as our title sponsor highlights our shared vision of growing Indian esports and competing with the best on the world stage. Together, we’re proud to carry the hopes of an entire nation.”
S8UL has officially qualified for the grand finals in Apex Legends, , and EAFC 25 at EWC 2025, making it the first Indian esports organisation to represent the country at one of the world’s biggest esports tournaments. The organisation’s Chess stars Nihal Sarin and Aravindh Chithambaram will be competing in the Last Chance Qualifier from July 24 to 26, while EAFC player Aaron Rivera (Happy) will vie for one of the four remaining spots at the EWC in the FC Pro 25 Play-Ins.
Nipun Marya, CEO, iQOO, commented, “Esports in India is evolving rapidly, and we’re proud to strengthen our association with S8UL as they represent India on one of the biggest international stages. Our collaboration reflects iQOO’s focus on connecting with the performance centric community and supporting talent that’s redefining competitive gaming in India.”
Taking place from July 8 to August 24, the EWC 2025 features a record-breaking $70 million (approx. INR 598 crore) prize pool and hosts the world’s best talent across console, PC, and mobile titles. S8UL’s participation across different titles underscores the organization’s depth, diversity, and ambition.
As S8UL’s global journey continues, the partnership with iQOO represents a powerful synergy between a high-performance brand and a high-performance team both driven by excellence, fueled by ambition, and rooted in India.
ENDS
About S8UL Esports:
S8UL is a global name in esports and gaming content, headquartered in Mumbai, India. Combining championship-winning teams with world-class content creation, we are shaping the future of gaming on both national and international stages. S8UL is India’s only organization currently competing in 12 different titles – Apex Legends, Battlegrounds Mobile India (BGMI), Call of Duty (COD) Mobile, COD: Warzone, Chess, EAFC 25, Fatal Fury, League of Legends, Pokemon UNITE, Starcraft II, Tekken 8 and VALORANT.
As the first and only Indian organisation to become part of the Club Partner Program at Esports World Cup. S8UL is set to represent the nation on the world’s biggest esports stage and elevate Indian esports to unprecedented global heights.
Beyond esports, S8UL is a three-time winner of the Esports Content Group of the Year at the Esports Awards, recognised for revolutionising gaming content. Our state-of-the-art S8UL Gaming House 2.0 is among the world’s most advanced creator hubs, home to 25+ of India’s top gaming creators, setting new benchmarks for content and innovation.
We’ve collaborated with over 250 global and regional brands, including IQOO, Monster Energy, Lenovo, Netflix, Krafton, Red Bull, and Gillette. As the first Indian esports org to win the MOBIES Global Impact Award, S8UL is more than just a gaming organisation—it’s a movement pushing Indian esports onto the global map with cutting-edge production, visionary mentorship, and worldwide recognition.
For more updates, follow S8UL on YouTube, Instagram, and Twitter.
About iQOO
iQOO is a global smartphone brand with a strong proposition of unmatched performance. iQOO stands for “I Quest On and On”, reflecting the brand’s relentless pursuit to become the best. iQOO is committed to delivering unique experiences for the performance seeking youth. iQOO phones are built for those consumers who are pursuing the quest for Big dreams’. iQOO is Premium partner of BMW M Motorsport.
