Indian Angel Network (IAN), has invested in Bangalore-based Jiyo Natural which offers personalized nutritionally balanced, calorie-monitored and chemical-free food through web and app. Rajiv Mehta and Sumit Dhingra have led this round of investment and will join the board of the company to further mentor and nurture the team and venture.
“Jiyo Natural has, as part of its core values, a strong sense of social responsibility that forms the foundation of its existence. While we are committed to the long term vision of being a key catalyst in creating a Healthy India, we are also committed to contributing to the society and will endeavor to promote a clean environment,” said Jayas Damodaran, Co-founder of Jiyo Natural .
Mr. Rajesh Singh, another co-founder, said, “With this investment, we intend to reach out to at least 80% of the city (Bangalore) – before expanding to 5 other cities (Mumbai, Pune, Delhi-NCR, Chennai and Hyderabad) in the next expansion phase. It’s over Rs. 12,500 crore market wherein we are growing at 10-15% annually. IAN has been extremely supportive in our journey, and we intend to work with them to build a very strong brand presence for Jiyo Natural in the country and abroad.”
Sumit Dhingra, the IAN lead investor who is also joining the board, commented on the investment saying,”Given the growing focus on personal health and fitness, we believe the time is right for Jiyo Natural to make its entry into other markets. The Jiyo Natural team is doing a great job by addressing the needs of the growing market of corporate employees, fitness enthusiasts, specialty health centers etc.”