Mumbai, 15 July 2016: MRSS India Ltd. has been selected by CureFit Healthcare Pvt. Ltd. as its research partner for its strategic market research requirements. CureFit is a healthcare and fitness start-up launched by former Flipkart executives Mukesh Bansal and Ankit Nagori. The company has recently raised $15 million through Series A funding, one of the largest seed investment rounds in the Indian startup sector this year.
The research by MRSS India would aim to help CureFit fine tune their business concept while also providing detailed insights to aid in the business launch, scheduled for 2017, through multiple research surveys involving consumers and various healthcare sector professionals.
The contract will be a year long with researches covering markets across India, and would mark the first in a series of contracts expected to be signed with the company.
Speaking about the recent partnership, Mr. Raj Sharma, Chairman, MRSS India said, “Healthcare is a buzzing and promising sector for start-ups right now and we are delighted to partner with CureFit. This project has given MRSS India an opportunity to work with 2 very renowned and seasoned entrepreneurs and be a part of their exciting journey right from inception.”
About MRSS India Ltd.:
MRSS India relies exhaustively on usage of technology for data acquisition offering reliability, validity and faster turnaround times to its clients. The company has wide range of offerings such as eye tracking, mobile analytics, video analysis, facial recognition, digital tracking, online communities, neuroscience, emotional analysis, automated audience measurement, sensory sciences, etc. It is India’s first and only listed market research company, and also a member of MRSI and DIN (Digital Insight Network – Global). MRSS India is a subsidiary of Majestic Market Research Support Services Limited, one of Asia’s largest full service market research firms. MMRSS is a member of ESOMAR, QRCA, MRA, etc., with presence in 18 countries across Middle East and Asia Pacific region. For more information, visit HYPERLINK “http://www.mrssindia.com/” http://www.mrssindia.com/
CureFit, which is envisaged as an end to end solution for preventive healthcare, will enable users to take full control of their health to improve the quality of life and reduce long-term healthcare costs. The platform will combine engagement, coaching and delivery through a mix of online and offline channels.
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