India, 7th November, 2025: Oroos Confectionery Pvt. Ltd., an innovation-led Indian packaged food brand committed to redefining indulgence for the next billion consumers through its Make in India initiative, has announced the appointment of Mr. Manish Babuta as Head of General Trade (GT) Sales.
In his new role, Manish will spearhead Oroos’ GT Sales strategy and expansion across North and East India, driving growth through robust distribution building, retail partnerships, and sales operations.
With over 25 years of experience in the FMCG industry, Manish has held leadership positions across reputed organizations, including 14 years with PepsiCo and 6 years leading the India market entry for a prominent Korean food and snacks company. His expertise spans General Trade Sales, Institutional Sales, Trade Marketing, Key Account Management & Business Development, and During his tenure at PepsiCo, he earned several accolades, including the PepsiCo Global Chairman’s Award, PepsiCo India Region CEO Award, and recognition under the PepsiCo Young Leaders Academy, underscoring his exceptional contributions to business growth and leadership excellence.
Commenting on the appointment, Raje Suneet Jain, CEO, Oroos Confectionery, said, we are pleased to welcome Manish to Oroos. His deep expertise in building and scaling GT networks, coupled with a proven track record in driving sales growth, will be instrumental in strengthening our retail footprint and accelerating our growth journey. At Oroos, we take pride in attracting high-calibre professionals like Manish and remain committed to building a strong, performance-driven organization powered by exceptional talent.”
Expressing his enthusiasm, Mr. Manish Babuta said, “I’m excited to join Oroos at a pivotal stage of growth. With its strong focus on innovation and quality, Oroos is perfectly positioned to serve India’s fast-emerging consumers, and I look forward to building a strong distribution network across North and East India to make premium quality confectionery accessible to every household.”
With this appointment, Oroos continues to bolster its leadership team as it prepares for an exciting phase of growth driven by new product innovations, retail expansion, and a strong GT sales strategy.
About Oroos Confectionery Pvt. Ltd.
Oroos Confectionery Pvt. Ltd. is an innovation-led Indian confectionery company on a mission to redefine indulgence with the agenda of Make in India.
Oroos has recently raised 20 Crs in Seed funding round lead by Fireside Ventures & SBI along with a group of Strategic Angel investors from across the globe is slated to launched it fully automatic 40,000 Sq feet production facility by Dec 2026. This facility will lead to creation of 100+ Direct and Indirect Jobs in Phase 1 of launch.
For more information visit: https://oroos.org/
