PickMyWork, a startup that assists digital companies to acquire end customers (individual users and merchants), has announced its ambitious plans to acquire and empower livelihood for over 500,000 gig workers in fiscal 2022-23. The brand has been onboarding 10,000 gig workers per month while simultaneously foraying into new geographies.
PickMyWork is India’s largest digital distribution network on a pay-per-sale model which helps digital companies acquire end customers including shops for their products at a lower CAC. The startup currently works with 3,00,000 gig workers as part of its network, offering them supplemental earning opportunities to increase their income.
PickMyWork has worked with 25 clients to date, assisting them in acquiring 5 lakh end customers. Its clients include Meesho, Freecharge, IndusInd Bank, Flipkart, Fi Money, Amazon Pay, and Airtel Payments Bank, AU small finance bank to name a few.
“We have set our foot in Karnataka, Uttar Pradesh, Rajasthan, Bihar, Delhi, and Punjab enabling supplemental income opportunities for the youth. Now, in the new fiscal we penetrate deeper into the existing geographies and add at least 10 more states. Following the current growth rate, we will be able to easily cover pan India in the next 5 years. This means that we will be able to work alongside Internet companies, spearheading user base expansion in almost any region in India,” said Vidyarthi Baddireddy, Co-Founder and CEO of PickMyWork. The company reports 3X earnings per hour of effort as compared to other delivery gigs, with a model that is 1/10th cheaper compared to online marketing or having in-house sales teams for internet companies.
