Amsterdam: PPDS, the exclusive global provider of Philips digital signage, interactive displays, videowalls, direct view LED, professional TVs, and complementary solutions, is delighted to confirm its participation at ISE 2024 (30 Jan – 2 Feb), with an exciting array of new performance and experience enhancing products and major partnership announcements, including official entry into a multi-billion-euro market, plus another series of world first displays kicking things off in Barcelona.
Labelled internally as the company’s ‘most disruptive’ and biggest ISE launch show to date, PPDS’s global leadership team, together with local, regional, and international sales and product specialists, will assemble on the company’s all-new, visually spectacular, 344m2 Philips stand 3P500, joining over 1,000 exhibitors and 60,000 visitors at the world’s leading audiovisual expo inside the famous Fira Barcelona Gran Via.
Continuing PPDS’ Open2 approach – with zero barriers of entry to view and experience its solutions – PPDS team members will be on hand to answer questions, provide live demonstrations, and deliver a plethora of important business announcements – impacting all major market verticals – that will guide and define PPDS’ market strategy in 2024 and beyond. A number of panel discussions offering insight into trends and new technologies will also be open to all visitors, with a direct correlation to new solutions being unveiled.
New markets, new opportunities
Ron Cottaar, Director of Global Marketing at PPDS, commented: “ISE 2024 is building up to be yet another important and exciting event for PPDS, one that is guaranteed to get people talking across the industry, including big news on another world-first AV debut, the next Wave of remote device management opportunities, and entry into a brand new market space for us. At ISE 2024 we will be showcasing what we believe to be the most complete portfolio of professional display solutions found anywhere in the current market. We can’t wait to finally reveal the results of the behind-the-scenes development building up to this moment.”
Zonal play
As with previous years, the Philips stand will be divided into a series of dedicated, digitally activated zones, showcasing the benefits and capabilities of its latest Philips Professional Displays, as well as new world firsts. These will include dvLED, interactive, digital signage, ePaper displays, and professional TVs, each tailored to deliver business solutions across the vertical markets, including retail, education, corporate, hospitality, transportation, plus food and beverage, and others.
While full details will be confirmed at the show, PPDS can reveal that, among this year’s big announcements at the show, will be the launch of a new series of professional TVs, a further extension to its ePaper portfolio, together with new dedicated hardware and software, adding extra levels of quality and affordability for the hospitality and healthcare markets.
Blue sky thinking
In what will arguably be PPDS’ biggest-ever reveal at an ISE show, the company will also be announcing a major extension of its product portfolio and capabilities in the global market, with the introduction of two brand new lines of high impact dvLED displays.
Marking a significant evolution of the business, and due to be announced on the opening day of ISE 2024, these exciting additions will mark PPDS’ official entry into a growing multi-billion-euro market, extending opportunities for its partners and customers in all markets.
Android commitment
Alongside ISE’s own 20 year celebrations, ISE 2024 will also mark the third anniversary of PPDS’ business-defining rebrand and transformation. This has seen the company continue to evolve at pace, extending beyond simply a supplier of displays into a provider of highly innovative and advanced ‘total solutions’, with the latest examples of this strategy – including its long term commitment to its Android SoC – prevalent on the Philips stand and in its announcements. This includes solutions developed in-house, as well as with leading third party partners.
Wave of sustainable updates
ISE 2024 will also provide an opportunity for visitors to experience the latest working examples of PPDS’ sustainability strategy, and solutions announced at the back end of 2023 and ahead of ISE 2024, which will be debuting to the public for the first time.
These include, but are far from limited to, the newly announced 32” Philips Tableaux 5150 – the world’s largest full colour ePaper display, featuring E Ink’s Spectra™ 6 technology and augmented with Android, and therefore PPDS Wave capabilities – and the Philips Signage 3650 EcoDesign, offering unrivalled 4K picture quality, using just half the power (and running costs) compared to other market models of the same size. The new 4K Philips Signage 4650 Modular D-Line, plus the new Philips SoundBar for Philips MediaSuite TVs, will also be on display following recent unveilings.
With PPDS’ advances and investments into developing dedicated AV software, the latest evolutions of ‘Wave’ – the company’s cloud based platform taking a fresh approach to the way businesses manage, monitor, and control their display fleet – will also be on show and available for demonstration. Officially launched at ISE 2023, Wave allows users – including those in corporate, retail and education – to take full control and unlock the full power and potential of their Philips Professional Displays.
Sporting greats/charity donation
Finally, in what is set to be another major announcement, further extending PPDS’ growing affiliation with some of the world’s most iconic sporting teams – which include Oracle Red Bull Racing (F1) and Harlequins RFC (rugby) – the company will be announcing some exciting news with footballing giants, FC Barcelona, who are currently upgrading the club’s iconic Camp Nou stadium in the city, due to reopen in 2025.
PPDS will be donating €20 to a Barcelona-based charity partner for every person who registers for ISE 2024 using the unique Philips code 1RSHCRQR and who then has their badge scanned at the Philips stand reception desk – activating their donation during the show. Those who do so will also be entered into a prize draw for an FC Barcelona experience, including match tickets, with PPDS.
Martijn van der Woude, VP Global Marketing and Business Development at PPDS, added: “The transformation of PPDS in these three years has been nothing short of incredible, delivering outstanding choice and value to our partners and customers around the world. With our specialist teams, and a deep focus on building and nurturing relationships, PPDS has its finger on the pulse for developing and delivering new, highly innovative and advanced technologies when the market needs them. And with our total solutions approach, that includes software too, which will continue to be a major driver in 2024, and beyond.”
Ron Cottaar concluded: “Befitting of such a momentous occasion with ISE celebrating 20 years, this year’s event will mark another major milestone in PPDS’s evolution and expansion to bring even greater, market-leading choice and unique benefits to businesses globally. We look forward to welcoming you to the Philips stand 3P500 for what is guaranteed to be another eventful ISE in Barcelona.”
