Strategic collaboration combines LeadSquared’s sales execution platform with Redington’s extensive distribution network to scale revenue growth through a hybrid go-to-market approach
Chennai, 08th April, 2026 — Redington, a leading integrated technology distributor, today announced a strategic partnership with LeadSquared, an AI-powered platform that unites sales, marketing, field, and service teams to automate workflows and drive outcomes at scale. Through this partnership, Redington will be able to drive accelerated reach of LeadSquared’s services and products owing to its strong global footprint, deep cloud, and enterprise technology competencies.
Redington, through its extensive portfolio of global technology brands and partner network, positions strongly as technology ecosystem orchestrator. Through this partnership, LeadSquared’s platform will become more accessible to organizations seeking to modernize revenue operations, strengthen customer engagement, and drive measurable business outcomes through structured digital transformation initiatives.
This collaboration marks a significant step in LeadSquared’s expansion strategy, combining its revenue execution platform with Redington’s extensive global partner ecosystem to accelerate digital transformation for enterprises across high-growth markets.
The partnership is designed to extend LeadSquared’s reach through Redington’s enterprise-grade distribution capabilities, while enabling partners to deliver integrated cloud-led transformation solutions to customers across industries including BFSI, education, healthcare, and manufacturing.
The addition of LeadSquared marks an important augment for Redington’s growing Business Applications Software portfolio as the Company forays wider beyond traditional IT infrastructure and Cloud solutions. This partnership strengthens our ability to deliver outcome-led solutions to businesses by unlocking customer intelligence and adding a new dimension to the value we bring to the market. With Redington’s extensive network, we aim to take this solution to market through a focused ecosystem of specialized partners while supporting the customer lifecycle through a dedicated customer success approach. – Sridhar S, Executive Vice President, SSG, Redington
Commenting about the development, Anand Dev Dhand, Head – Partnership & Alliances said: “At LeadSquared, our focus is on enabling organizations to drive meaningful digital transformation across their revenue operations. Partnering with Redington allows us to combine our platform strengths with their unmatched distribution scale and deep cloud competencies. This collaboration enables enterprises to adopt transformation initiatives faster while empowering partners to deliver long-term value through integrated technology solutions.”
By leveraging Redington’s global presence and partner relationships, LeadSquared gains accelerated market access while Redington strengthens its portfolio of enterprise SaaS solutions that support end-to-end business transformation. The collaboration reinforces both organizations’ commitment to enabling scalable, cloud-driven transformation journeys for customers.
About Redington Limited:
Redington Limited (NSE: REDINGTON; BSE: 532805), is a Fortune India 500 company, a leading technology service provider and technology ecosystem orchestrator, helping businesses Unlock Next™ in their digital transformation journey. With presence in over 40 markets, 450+ brand associations, and 75,000+ channel partners, Redington offers end-to-end solutions, from distribution to implementation for IT/ITeS, Telecom, Lifestyle, 3D printing and digital printing, and solar products. Through its focus on innovation and partnerships, Redington remains a trusted global distributor of products, services, and solutions across India, the Middle East, Africa, Turkey, South Asia, and South-East Asia.
For more information, visit: https://redingtongroup.com
About LeadSquared
LeadSquared is an AI-powered platform that unites sales, marketing, field, and service teams to automate workflows and drive outcomes at scale. With a strong presence across India, the Middle East, APAC, and North America, LeadSquared supports over 1,800 businesses in their growth journeys. Tailored for thriving sectors like BFSI, healthcare, education, real estate, and more, LeadSquared champions a personalized approach for businesses of every scale.
For more information, visit https://www.leadsquared.com/.
