New Delhi, 3rd June 2025: SHARP Corporation, the globally trusted Japanese brand known for its breakthrough innovations in consumer electronics and appliances, has announced a strategic partnership with Systech IT Solutions Ltd., a leading distribution powerhouse in South India. This collaboration marks a significant milestone in SHARP’s ongoing India growth story and further reinforces its commitment to expanding accessibility and reach across the southern market—starting with Karnataka.
With a legacy of innovation spanning more than 100 years globally and more than 25 years of trusted legacy in India, SHARP has built a strong reputation for offering high-performance, energy-efficient, and health-focused home solutions that empower modern lifestyles. From refrigerators, air purifiers, and washing machines to microwaves, kitchen appliances, and air conditioners, SHARP’s portfolio reflects its brand promise of “Simply Better Living”, combining smart technology with thoughtful design and durability.
The partnership with Systech IT Solutions Ltd., one of South India’s most experienced and respected distributors in the consumer durables space, will play a pivotal role in expanding SHARP’s market access. With a robust retail network, deep-rooted relationships with channel partners, and a proven understanding of the South Indian consumer psyche, Systech is well-positioned to accelerate SHARP’s market penetration and product visibility across Karnataka and adjoining regions.
This move builds upon SHARP’s successful expansion into the Eastern region last year and signals the brand’s sharpened focus on pan-India growth. The Indian consumer electronics and home appliances market is witnessing rapid evolution, with rising demand for quality, efficiency, and smart living. By combining SHARP’s advanced technology with Systech’s on-ground distribution strength, the partnership aims to create a seamless and enriched buying experience for customers in South India.
Mr. Osamu Narita, Managing Director, SHARP Business Systems India Pvt. Ltd., commented,
“India continues to be a cornerstone of SHARP’s global growth strategy. Our entry into Karnataka through this partnership with Systech marks a major leap in our vision to serve every Indian household with innovation that is reliable, relevant, and future-ready. By combining SHARP’s globally trusted technology with Systech’s strong market intelligence and channel strength, we are committed to delivering even greater value and accessibility to consumers in Southern India.”
Mr. Mimoh Jain, Vice President – Sharp India Appliances., added, “ At SHARP, our product philosophy is rooted in enhancing quality of life through innovation that prioritizes Health, Hygiene, and Care. Unlike seasonal categories, our diverse portfolio offers year-round relevance—featuring solutions that cater to the everyday well-being and evolving lifestyle needs of Indian consumers. Through this collaboration, we aim to deliver meaningful value, expand access to our technologies, and foster long-term brand trust across South India.”
Mr. Abhishek Jain, Managing Director, Systech IT Solutions Ltd., expressed his enthusiasm,
“We are proud to associate with SHARP, a global leader known for its innovation-first approach and product quality. This partnership allows us to bring to market a portfolio that is not just advanced but also aligned with the evolving needs of the South Indian consumer. With our widespread channel network, experienced team, and strong service infrastructure, we aim to make SHARP a leading name in every home in this region.”
This alliance is in line with SHARP’s broader strategy of strengthening its presence through regionally strong and strategically aligned partners who understand local dynamics and can deliver with consistency and speed. The partnership will also support SHARP’s wider mission of delivering smart, sustainable, and customer-centric appliances—designed with Japanese precision and backed by the trust of SHARP’s “Japan Quality 7 Shields”, which emphasizes on quality, durability, and peace of mind.
About SHARP Corporation
SHARP Corporation, founded in 1912 in Tokyo, Japan, has a legacy of pioneering innovation, starting with its first-ever mechanical pencil, which gave the company its name. Over the decades, Sharp has become a global leader in electronics, renowned for its breakthroughs in consumer appliances, mobile communications, and display technologies. The company revolutionized the industry by introducing world-first products like the LCD calculator and the commercial 8K TV, demonstrating its commitment to shaping modern lifestyles through cutting-edge technology and sustainability. With operations across the globe, Sharp continues to focus on innovation that enhances everyday life and drives future growth.
About SHARP Business Systems India Pvt. Ltd.
SHARP Business Systems (India) Pvt Ltd is an ISO 900l:2015 Certified and wholly owned Indian subsidiary of SHARP Corporation, Japan which is a 113-year-old company with many technological innovations. Supported by a well-trained sales and service force, our business provides a host of market-leading B2B and B2C products that include a comprehensive range of the latest office Solutions, Visual Solutions and Home Solutions across India for over 25 years.
About Systech IT Solutions Ltd.
Systech IT Solutions Ltd. is a trusted name in the South Indian distribution landscape, known for its efficiency, integrity, and commitment to customer satisfaction. With a strong foothold in Karnataka and surrounding states, Systech offers unmatched market penetration, a robust channel ecosystem, and a highly experienced team dedicated to delivering top-tier consumer durables to retailers and end-users alike.
