Star Union Dai-ichi Life Insurance (SUD Life) recently launched a comprehensive insurance awareness campaign, across Goa. The multi-faceted initiative, spanning 20 Bank of India and Union Bank of India branches, combined complimentary health screenings with financial literacy sessions, emphasizing the close alignment between health and financial protection, while introducing residents to cost-effective insurance options.
The camps proved popular with local communities, attracting over 1,000 participants who received free basic health assessments. Services included blood sugar testing, oxygen level monitoring, weight checks, and blood pressure screenings. While visitors underwent their health evaluations, SUD Life representatives guided them through the Pradhan Mantri Jeevan Jyoti Bima Yojana (PMJJBY) and its benefits. Each participant received comprehensive information materials covering PMJJBY details, step-by-step claims guidance, and grievance resolution procedures.
The company invested in robust community outreach, positioning promotional banners at branch locations ahead of each event and canvassing surrounding neighborhoods with invitation flyers. This groundwork paid off, generating genuine enthusiasm and drawing steady crowds to participating branches throughout the campaign period.
Abhay Tewary, MD & CEO at SUD Life, added – “In Goa, our priority is to make insurance simple, accessible, and closely aligned with community needs. This campaign reflects our belief that protection works best when health, financial security, and awareness come together. We will continue to introduce initiatives that strengthen coverage and address the realities of everyday life.”
Participants responded enthusiastically to the initiative, sparking in-depth discussions about personal financial security and protection planning. The success of these camps reinforces SUD Life’s mission to demystify insurance and extend protection to communities across India.
Star Union Dai-ichi Life Insurance is a joint venture of Bank of India, Union Bank of India, and Dai-ichi Life Insurance of Japan, bringing together trusted banking partners from India and the global expertise of Japan to serve and protect Indian families.
About Star Union Dai-ichi Life Insurance
Star Union Dai-ichi Life Insurance (SUD Life), founded in 2009, is a powerful collaboration between two of India’s leading public sector banks, Bank of India, Union Bank of India, and Daiichi Life, Japan’s second-largest life insurer.
Built on a strong foundation of trust and expertise, SUD Life serves over 15 million customers with Assets Under Management (AUM) of ₹31,069 Crores (as of 31st March 2025) through a strong network of over 20,000 distribution touch points, offering innovative and customer-centric solutions.
SUD Life stayed ahead of the curve by enhancing its digital capabilities and customer service standards, achieving an individual Claim Settlement Ratio of 98.84% (as of 31st March 2025) and reducing the average claim settlement turnaround time to just 3.54 days, a powerful testament to the company’s operational excellence and customer-first approach.
Star Union Dai-ichi Life Insurance (SUD Life) has established its IFSC Insurance Office (IIO) in Gujarat International Finance Tec City (GIFT City). This strategic expansion will enable SUD Life to offer foreign currency-denominated life insurance solutions to Resident Indian/Non-Resident Indian/Person of Indian Origin (PIO)/Overseas Citizen of India (OCI) customers.
Star Union Dai-ichi Life Insurance Company Limited | IRDAI Regn. No: 142 | CIN: U66010MH2007PLC174472 | URN: SUD-NWSP-09-25-4265
