DAVOS, SWITZERLAND, 21 January, 2016 – Tech Mahindra Limited, a leading provider of IT, Networks & Engineering solutions and BPO services and WSJ. Custom Studios, the content marketing division of The Wall Street Journal’s advertising department, have announced a three-year partnership in which the two organizations will develop content on thought leadership issues that will challenge CEOs, CIOs and businesses on the state of our increasingly connected world.
Program encompasses best-in-class digital and print story-telling, infographics, video, social media, media, and events.
Called IN THE FUTURE, the multi-media custom-content program will challenge conventional thinking, drive conversation and illustrate the potential benefits of growing connectivity through information and entertainment across print and digital media, tablet and mobile, video, graphic solutions, social media and events.
The two companies celebrated their new partnership at this week’s World Economic Forum (WEF) in Davos, Switzerland, where Anand G. Mahindra, Chairman and Managing Director of Mahindra & Mahindra Ltd; C. P. Gurnani, Managing Director and Chief Executive Officer of Tech Mahindra; William Lewis, Chief Executive Officer of Dow Jones and Publisher of The Wall Street Journal; and Trevor Fellows, Executive Vice President & Global Head of Advertising Sales, The Wall Street Journal; were present to participate in the global discussion at WEF.
“Innovation is not just a word, it’s a state of mind,” says Mr. Indraneel Ganguli, Global Head, Brand, Tech Mahindra. “At Tech Mahindra we constantly innovate for the future. We develop transformational strategies and help businesses optimize their efficiency through the use of new, smart technology.
“We know that high-quality content advertising can be extraordinarily engaging for our brand, but it is a totally collaborative exercise and we are looking forward to melding the best of our two organizations to create something truly innovative and ground breaking.”
“We craft stories that engage consumers and elevate the conversation for brands,” says Trevor Fellows, Executive Vice President & Global Head of Advertising Sales, The Wall Street Journal. “Our global team of award-winning editors, designers and interactive are developing content that allows advertisers to create an even deeper relationship with our ambitious audience; the world’s most important decision makers.”
Core to the 2016 IN THE FUTURE program is Tech Mahindra’s sponsorship of The Wall Street Journal CIO Network, an invitation-only membership of global chief information and technology officers from the world’s largest companies. This year’s conference will be held on 1 and 2 February at Half Moon in California. Attendees are brought together by top Journal editors with the mission to identify key challenges in technology and new opportunities for innovation that will unlock value for their organizations.
Tech Mahindra is also sponsoring The Wall Street Journal CEO Council’s annual meeting in Washington in November. The Journal’s CEO Council is an exclusive, invitation-only conference that brings together the world’s most influential leaders from industry, finance, government and policy. The participating CEOs lead companies that collectively employ more than five million people, generate over $2 trillion in annual revenue and represent 11 countries and a diverse group of industries.
About WSJ. Custom Studios
WSJ. Custom Studios, the content marketing division within The Wall Street Journal’s advertising department, crafts stories that engage consumers and elevate the conversation for brands. Its global team of award-winning editors, designers and interactive developers are all held to the high standards for which The Wall Street Journal is known, resulting in highly original and credible content that resonates with the client’s target audience. The Wall Street Journal is a global news organization that provides leading news, information, commentary and analysis. Published by Dow Jones, The Wall Street Journal engages readers across print, digital, mobile, social, and video. Building on its heritage as the preeminent source of global business and financial news, the Journal includes coverage of U.S. & world news, politics, arts, culture, lifestyle, sports, and health. It holds 36 Pulitzer Prizes for outstanding journalism. www.wsj.com
