UC Browser has announced that it will prioritise short videos in the year 2019. The company has also announced that it has compiled 3.6 crore short videos in the year 2018 and about 1 lakh short videos are uploaded on its platform on a daily basis.
Short videos contribute to 40 per cent of gross content consumption on the platform while daily video uploads have surged 100 per cent in the last six months.
“2018 has proved to be a great year for short videos and we are glad to see a rapid growth of short video creators on UC platform. As smartphones become more popular and mobile data gets more affordable there will be explosive growth of video content consumption. Short-form and snackable content is already driving the growth in the consumption of digital media and re-shaping the content space. The next few years will usher in a new era of content creation and distribution, even monetization,’’ said Damon Xi, General Manager-UC Global Business, Alibaba Digital Media and Entertainment Group
When it comes to genre, entertainment remains the top category for Indian users on the UC platform. As per an internal study, Indian smartphone users spend 1.1 hours on average on content related to entertainment every day.
UC plans to deliver enjoyable content to 130 million of its India users. The company has collaborated with multiple Bollywood production houses including Zee Studios, RSVP and Red Chillies.
“While UC is expanding its operations in India, we are also looking at investments and opportunities in the content industry. Since India has a lot of diversity, we are looking at content players across various languages. Apart from entertainment content, we will provide more localized content in various formats and vernacular languages. Meanwhile, through the UC campus projects, we have set up platforms for young talents to showcase their creativity”, added Damon.
