tenthavenue, home to WPP’s ‘connected consumer’ agencies, announced today the completion of a new partnership with cloud communications telephony company, Ozonetel, to build the new version of Electra, the mobile marketing platform specifically catering for developing markets.
The new tenthavenue and Ozonetel partnership sees the development of new features and improved capabilities on top of the existing Electra platform – a single technology stack through which advertisers can deliver mobile asset formats through USSD, SMS, Interactive Voice Response and compressed video routes across 150 countries.
Combining the Electra platform capabilities with Ozonetel technology means that brands can utilise enhanced mobile marketing capabilities including:
Measurement of consumer behaviour and engagement levels in real time for a more comprehensive understanding of what content will work
Consolidation and delivery of value exchange mechanisms, such as mobile airtime and talk-time top-ups to consumers
The delivery of personalised content and messaging to the consumer through an advanced logic engine
Multiple enterprise communication models to scale the offering to across all brands and categories of a company
The deal will also allow tenthavenue to integrate new messaging pipes to work with Electra to create new media distribution products moving forward.
#WPPtenthavenue #Ozonetel #Electa #Cloudtelephony
