Aarya Technovation India Private Limited has forayed into social commerce with the launch of its first product Buynuse.com, a convenient destination to discover, buy and sell items with people in one’s community. Buynuse uses the power of social connectivity and the power of communities – neighbourhood, workplace, hobbies – to connect people with each other so they feel comfortable doing business together.
Buynuse proprietary, advanced, cutting-edge technology platform uses advanced technologies such as image recognition, natural language, verified profiles and social logins to ensure a safe buying experience. By allowing community-based interactions, the platform adds a new dimension for users to communicate with others and get recommendations and reviews. This adds more to the experience than just purchasing an item.
From electronics to cars and furniture, the platform makes it easier than ever for users to sell what they don’t need and find great deals nearby. The hyper-local experience has been introduced to allow users to find great products in their vicinity. Users can search and filter the results by location, category, price or community. The built-in location tool adjusts the region one is looking in, or the users can expand the radius of their query to cover a larger distance or switch to a different city altogether. A number of features such as mandatory login, verified profiles, and reviews have been provided to cater to the demand for a safer online experience and create a whole new culture of online buying, selling and listing products.
When Ashvin Goyal, Founder of Buynuse.com, was relocating for job post education, he tried various online classified sites. He neither liked the experience, nor the buying and selling environments offered by these sites. However, when he posted fliers within his apartment community at the end, he was able to sell most of the items at a good price within a week’s time. This ultimately led to the building of Buynuse platform, which makes it easier to get one’s message out to the right community, and matches their needs and interests faster with appropriate individuals.
Commenting on the launch of Buynuse.com, Ashvin said, “As a company, we often talk about re-imagining e-commerce. We are on the journey to build the most extensive and engaging Buynuse ecosystem and grow it really fast, globally. Our aim is to make Buynuse the most preferred and engaging classified platform for anyone who wants to discover, buy and sell items online. Just like Facebook is for social interactions, LinkedIn for job search, we aim to make Buynuse for buying, selling and trading of used and new products.“
Buynuse local admins for select groups help create an environment that keeps the buy and sell experience friendly, fun and trustworthy. The platform has an internal email system built up, so users can message the seller of any item and place an offer of choosing. Features like blogs, communities, reviews and feeds allow users to engage with each other. This level of trust brings more to communities than just buying and selling – it also creates social relationships and community building. To sell an item, the users simply have to upload a photo, set a name, description, and price, and confirm their location.
“The classified market is enormous, set to grow to $1.2 billion by 2020 in India alone. When we began exploring this area, we discovered that something very important is missing: trust. We conducted a survey with 3,000 participants and 70% reported discomfort with using a local buy and sell site because they feel unsafe meeting anonymous buyers and sellers in person. A whopping 90% of respondents said seeing someone’s full name and a profile photo would make them more comfortable buying and selling online. We have applied the feedback received through various mediums to Buynuse to make it a delightful experience for users,” says Rupinder Kaur, Co-founder of Buynuse.com.
Through this platform, Buynuse aims to provide a safer way to buy and sell locally, and create a cultural movement unlike any other through incredible passion and engagement of Buynuse users.
