Tech giant Apple has reintroduced itself as a fin-tech and entertainment firm as it has unveiled a streaming television service an online gaming suite and a credit card.
The iPhone maker unveiled Apple TV+ which will enable users to stream original television shows and movies in Apple devices.
Apple, however, has not revealed the pricing of its new services which has left the company investors anxious and a slump in its shares.
The strategic move by Apple will come as a challenge to streaming majors like Netflix and Amazon Prime. The company, however, is taking a different path by offering paid channels from HBO, Starz and Showtime along with offering its own content.
The company’s upgraded application to subscribe to channels will be out in May, however, Apple’s original shows are only expected to arrive in autumn.
‘’Both our TV+ shows and the new version of the TV app will be available in more than 100 countries,’’said Apple.
Apple has also launched a credit card, a video game arcade and has included hundreds of magazines to its news application. The company of late has been battling with falling iPhone sales and market saturation and is now eyeing subscription-based services to boost its revenue.
Apple’s top executives also stressed on privacy protections for consumers as the content could be purchased from a host of Apple devices.
The company also announced that its free news application will now be available as a paid subscription service by the name Apple News+ which will include a range of news articles and 300 magazines like People, National Geographic, Billboard and New Yorker.
