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Bigin, Zoho’s CRM for small businesses, grows 74% YoY


Zoho Corporation, a leading global technology company headquartered in Chennai, is unveiling the latest version of Bigin, the company’s CRM solution for small businesses. As the preferred CRM solution for small businesses, Bigin offers a simple yet powerful CRM without the high barrier of entry and cost. Today’s product updates further support micro and small businesses by providing them with the tools and insights they need to maintain and grow meaningful relationships with customers in a challenging economic environment.

According to the World Bank, small businesses account for 40% of the GDP of an emerging nation, and provide more than 50% of employment worldwide. Recent macroeconomic conditions have made digital customer experience a necessity to retain clients and grow, especially for small businesses. However, the digital path is not always easy while running a small business, given the multitude of operations at hand. Most CRM solutions only focus on sales funnel. Bigin is aimed at redefining the CRM experience for small businesses with new enhancements that bring all the necessary customer-facing functions into a single unified solution.

“Small businesses face challenges in choosing the right technology for managing their customer-facing operations because of constraints related to time, cost, and software implementation,” says Mani Vembu, Chief Operating Officer, Zoho Corp. “Bigin is the only solution that brings together all customer operations like sales, onboarding, delivery, training, advocacy, and is more like an intuitive interface that takes only 30 minutes to deploy. By bringing together all the facets of customer operations into a single view, Bigin allows small businesses to have a more accurate understanding of the customer’s journey. These insights help them attract and retain customers, ultimately growing the business. The fast-growing adoption of Bigin shows the expanding appetite of small businesses who want and need CRM technology suited to their particular needs, helping them move beyond old-school spreadsheets.”

Since Bigin’s launch in 2020, it has stood out as a robust, easy-to-use, and welcoming CRM solution that can be set up in just 30 minutes. The product already serves 20,000 customers globally and continues to help small and micro businesses manage all of their customer-facing operations within a unified platform.

In India, the second fastest growing market for Bigin, the CRM has grown 74% year-on-year in 2022 with the growth being driven by Maharashtra, Tamil Nadu and Karnataka. Around 70% of Bigin’s customers in India had never used a CRM previously, making it the ideal choice for business owners who were looking to move away from spreadsheets. Bigin is seeing increasing adoption from education, IT Services, real estate, and financial industries. To support growing businesses, Zoho also offers Bigin customers an easy migration to Zoho’s full-fledged CRM solution.

Bigin’s latest version introduces Team Pipelines, which allow customer-facing teams to manage their distinctive operations using a set of pipelines and sub-pipelines within a single Bigin account.

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