E-commerce major Flipkart is on a major drive to add new female customers during the festive season sale Currently , the e-tailer – much like its peers – sees 65% of sales coming from male consumers, while the rest is from women who typically have higher stickiness.
The Flipkart Big Billion Days sale has kicked off with deals on LED TVs, smartwatches, accessories, and large appliances. While the Flipkart sale offers today do not include deals on mobile phones (those become available on Thursday), you can still snag some good deals on other product categories. As part of the Big Billion Days Sale, the e-commerce company is also offering an instant discount of 10 percent (maximum discount per day Rs. 1,500, total discount in sale Rs. 4,500) on a minimum purchase of Rs. 1,500 for SBI debit and credit card users, as well as no cost EMIs and exchange discounts on the products on offer. To help you sift through the large number of offers in Flipkart sale, we have picked out some of the best deals available today in the Big Billion Days sale.
To get more women shoppers onto Flipkart, the home grown e-tailer is using targeting techniques to bring cross category offers to them. Flipkart has signed on brands in fashion, home and books – where women tend to make more transactions than men It has also been ramping up its collection in line with its internal data, which shows women spend 2.2 times more time than men, leading to higher conversion rate for transactions. Flipkart claims to have over 100 million registered users and is aiming to push the women buyers’ base to about 45%, going forward. The company’s effort to get more female consumers would be a challenging task because India has had more male internet users than female, but multiple studies predict this ratio is likely to change.
Flipkart Offers:
Fossil Marshall Smoke smartwatch
If you’re in the market for a smartwatch that works with an Android smartphone, the Fossil Marshall Smoke smartwatch is available at a discounted price of Rs. 9,995 (MRP Rs. 19,995). The smartwatch comes with a 2-year warranty from Fossil, and is compatible with both iPhones and Android phones. It can serve notifications from your phone, track daily fitness activities and also includes customisable watch faces.
Price: Rs. 9,995 (MRP Rs. 19,995)
Link: Flipkart
VU 39-inch full HD LED TV
If you’re looking for a big-screen TV at a price point of Rs. 20,000, the VU 39-inch full HD LED TV would be a good fit for you. The LED TV is currently available for Rs. 19,999 (MRP ₹26,500) on Flipkart. Bundle your purchase with an exchange offer and pay with an SBI card, and you can practically grab this TV for peanuts. The TV comes with two HDMI ports and two USB ports and a standard 1-year manufacturer warranty.
Price: Rs. 19,999 (MRP Rs. 26,500)
Link: Flipkart
Panasonic 40-inch Full HD LED TV
The Panasonic 40-inch Full HD LED TV is down to Rs. 26,999 (MRP Rs. 41,900) in the Flipkart sale. There’s a no-cost EMI offer along with an exchange offer that promises up to ₹12,000 off on your old TV. You can get an additional ₹1,500 instant discount when you pay with an SBI debit or credit card. The TV comes with two HDMI and one USB port.
Price: Rs. 26,999 (MRP Rs. 41,900)
Link: Flipkart
Flipkart senior director Smrithi Ravichandran said, “We are pushing certain categories and bringing top brands exclusively onto the platform to get a new set of women users during the sale season.”
The Flipkart-owned fashion-focused e-tailer Myntra too sees higher sales from male buyers compared to females. Satish Meena, analyst at market research company Forrester, said, “The presence of more male online consumers is related to the overall internet access and jobs in the country
