Ujjivan Small Finance Bank has announced its collaboration with MoEngage, a leading customer engagement platform, to drive digital banking experiences in the unserved and underserved regions of the country. The engagement aims to build a vast presence of the bank for connecting with customers in these regions through multiple digital touch points. The partnership will foster holistic customer experience across all organic channels, like the website, app, email, text message, social media and branches to drive business growth.
Utilising MoEngage’s expertise, Ujjivan SFB will target SMS campaigns to encourage digital repayments. SMS campaigns will offer options to customers to make payments either digitally or through cash deposit. MoEngage will drive the campaigns in 12 different regional languages. The campaign will educate customers on online bill payments; exclusive offers such as increased interest rates to encourage higher deposits.
Dheemant Thacker, Head of Digital Banking, Ujjivan Small Finance Bank said, “This partnership is our effort to enhance the digital knowledge and experience in the unserved and underserved markets, thereby strengthening our presence. MoEngage as a digital partner will nurture and fast-track our marketing and automation strategy by helping us grow the digital share of business.”
As door-to-door EMI collection became a challenge during the pandemic, Ujjivan Small Finance Bank created a comprehensive digital infrastructure through payment integrations with Bharat Bill Payment System aggregators and partnership with a leading telecom operator to provide digital payment options. Additionally, the staff and field executives were trained in online payment proficiency to assist users pay bills online.
Yash Reddy, Chief Business Officer, MoEngage said, “Ujjivan Bank’s objective of not just reaching out to unserved and underserved regions but also to empower the customers digitally is a laudable effort and MoEngage is delighted to be part of this journey. The collaboration will enhance end-user experiences which we believe will transform the retail banking scenario in these regions and elsewhere.”
