YASH Technologies, a leading application, infrastructure and digital services organization, has launched AASEYA IT SERVICES, a specialist in BPM, CRM, and RPA solutions. With strong expertise on PEGA platform, AASEYA (a subsidiary of YASH) would be the premium partner for companies seeking to accelerate their digital transformation journey.

AASEYA will enable clients to build Digital Process Automation (DPA) Solutions including Customer Engagement, Case Management, Workflow Automation and Strategic Applications on Pega’s unified platform. Leveraging the full complement of capabilities and expertise of YASH globally, it will provide the spectrum of Pega consulting and project delivery services.

Manoj Baheti, Founder & CEO, YASH Technologies said, “We are constantly looking at ways to foster the tremendous growth momentum that we have been experiencing. In line with our vision to invest in building strategic competencies that complement our solutions and services, we are incubating AASEYA. The winning combination of our strong technology credentials, industry transformational capabilities, and highly capable AASEYA team will make AASEYA the next generation Pega services partner.”

The core team at AASEYA includes vertical domain specialists in manufacturing, banking, life sciences, healthcare and utilities with deep expertise in functional business processes. The company has built a Pega CoE in Hyderabad, India to enable clients to understand the most effective roadmap for their unique requirements, allowing them to move ahead with confidence and adopt Pega platform for their needs.

“Innovatively reframing business processes in line with evolving customer needs is at the core of the digital transformation agenda of global organizations. YASH is at the forefront of enabling customers successfully navigate through this process”, said Bala Navuluri, COO, YASH Technologies. He added, “YASH’s customers will now be able to leverage AASEYA’s strong Pega services in tandem with our deep vertical expertise to meet their digital process automation and customer experience management needs.”

Pankaj Jain, a thought leader in architecting and deploying Pega platform solutions to global clients, will spearhead AASEYA’s business operations. He will work together with an accomplished team of BPM, CRM & RPA technology leaders in helping organizations leverage the sophisticated Pega platform for augmenting agility and performance.

Commenting on the partnership, Pankaj Jain, CEO, AASEYA Technologies said, “With a concerted focus on providing PEGA services, AASEYA IT SERVICES will bring to bear tremendous delivery experience and business process knowledge with YASH’s global reach. Armed with subject matter experts who have the knowledge and abilities to deliver value for our clients, AASEYA will be the Go-To partner for Pega customers globally.”

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