E-commerce giant has slashed its commission tariffs as it is eyeing to gear up sales and the number of registered sellers on its website. The company has made a massive cut of 35 per cent for premium sellers in the fashion category and 50 per cent for sellers in the FMCG domain.
The company has now started to rate fashion sellers in a move to augment sales from independent vendors and the top sellers will have to shell out 35 per cent less commission.
‘’Sellers would be incentivised to move up the rating scale and gain the maximum benefit in the form of reduced commissions,’’ claims Amazon.
India’s two biggest online marketplaces, Amazon and Flipkart have been alleged to have defying rules by managing inventories. As per new e-commerce regulations, marketplace operators can’t own a stake in sellers on their portals and manage inventories.
Amazon has said that it demands 50 per cent less commission from sellers on products in the FMCG category. The new FDI norms made both Flipkart and Amazon publish newspaper advertisements about how they are transforming the lives of small scale sellers by providing them with a market across India.
